Clothing Name Enterprise, Santa Fe, Failed In Listing In A Dangerous Situation, And Owed Huge Debts.

< p > its stores are in a closed shop tide. They are also caught up in private lending and labor disputes. Xiamen's famous "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand" San dwei "has been included in the list of dishonest executors.

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< p > not only has its stores been in a closed shop, but has been included in the national list of dishonest executors twice by the Xiamen Siming District Court this year because of its involvement in private lending and labor disputes.

San dwei, the famous clothing brand in Xiamen, which has gained many honors, has ushered in an unprecedented crisis in the fifteenth year of its founding.

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< p > however, in spite of the crisis, Saint David's side is still striving to keep the business.

Zhang Aimin, chairman of Santa Fe, admits that the company has some difficulties in terms of capital, but there is no so-called fund-raising fraud. The company has reached an agreement with an investment institution to get a capital injection of over twenty million.

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< p > < strong > encountered a dangerous situation, failed in listing, and owed huge debts. < /strong > < /p >

"P", "San Da Wei" has made a lot of loans to the private sector in the past two years. It has been told to us that we will repay the money after the company has gone public, but it has not been listed for two years, and the money has not been returned.

We understand that their loan funds exceed 100 million yuan.

A few days ago, Mr. Chen (a pseudonym), who claimed to be Saint David's creditors, complained to reporters that he had borrowed a lot of money through private lending, and that he was responsible for fraud.

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Mr. P told reporters that two years ago, he had borrowed hundreds of thousands of yuan from him. At that time, he believed the other party's "repayment after listing". I didn't expect that San dwei could not repay the money on time, but then even the interest could not be collected.

In desperation, they signed a debt to equity swap agreement with Saint David in July and August last year.

"Now we see that the operation of San Da Wei is going from bad to worse, and we are increasingly worried about losing our blood, so we ask again for the return of money."

Mr. Chen said, "now, in order to appease us, they have signed a loan agreement with us again."

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< p > it is worth noting that in February 8th this year, the company was listed in the list of dishonest executors because of the fact that all the private lending disputes were not fulfilled.

In March 6th, San Da Wei was once again included in the list of dishonest executors because of labor disputes and disputes.

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In P April 4th, Santa Fe was required to enforce the principal payment of 10 million 300 thousand yuan and the provisional interest rate of 607 thousand and 499 yuan, and the principal and interest were temporarily 10 million 907 thousand and 499 yuan.

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< p > in addition, just yesterday, St. David was asked to return three loans by the people's Court of Shunchang, Nanping. The principal amount of loans was 2 million yuan, 2 million yuan and 1 million 790 thousand yuan respectively.

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< p > reporter noted that in the above-mentioned documents in Xiamen Siming District and Shunchang county court, the performance of San Da Wei was listed as unfulfilled.

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< p > < strong > > finding difficulties. The environment is not good and business mistakes are less than /strong > /p >

< p > "the first ten costumes of Xiamen" a target= "_blank" href= "http://www.91se91.com/" > "dress /a > brand", "Xiamen famous trademark", "Fujian famous brand product", "Fujian famous brand", "2012 fashion brand award", "China famous trademark"...

San dwei, the clothing brand that has won numerous honors, will fall into today's dilemma.

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< p > in the opinion of Mr. Xu (a pseudonym) who is familiar with the inner affairs of San dwei, San dwei encountered difficulties mainly because of the poor external environment and the strategic mistakes of the company.

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< p > from 2012 onwards, the clothing industry began to go downhill. Last year, seven wolves closed 505 stores, and the number of nine Mu Wang Guan stores exceeded 100.

Mr Xu said: "the decline in performance in San dwei is not surprising under the overall deterioration of the apparel industry.

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"P", "San Da Wei" is a Chinese man's clothing, belongs to the niche field, relatively speaking, the market is smaller.

Before seeking to go public, San Da Wei expanded the number of stores and invested more.

Mr. Xu revealed that Santa Fe attaches great importance to design and research and development, and has a design team in Beijing. The cost of design and development is very high.

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< p > and in the eyes of marketing expert Mr. Chen, the brand positioning of the so-called "modern Chinese men's clothing" is not clear. What is modern? What is Chinese? Without saying clearly, empty positioning is not positioning.

In addition, we can see that the market is doing business casual wear.

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"P" 2012, San dwei Chinese dress research and Development Center opened in Shunchang.

The total investment of the project is 100 million yuan. The first phase includes R & D center building and a production workshop. The two phase project will build dormitory for workers, two production workshop, exhibition hall and expert building.

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< p > Mr. Xu said that Zhang Ai min was responsible for the R & D of enterprises before, and the production was solved by looking for a foundry factory. Now that a large project has been invested, the liquidity of the enterprise has become tense.

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P's dream of listing has also dragged San Da Wei. "First wanted to go on the market in China, and after that, he wanted to turn to Hongkong. After failing, he wanted to go to the United States and Germany. He spent a lot of money on the wrong side and finally failed."

Mr. Xu said.

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< p > < strong > boss causes "paternalistic" management to make a big mistake. < /strong > /p >

< p > apart from the external environment and the strategic mistakes of enterprises, there are also people who believe that < a href= "http://www.91se91.com/news/index_c.asp" > Santa Fe < /a > falls to the present stage, which is also closely related to Zhang Aimin's own reasons.

"Zhang Ai min was born and worked hard in the system, so he was more sensible and not easy to turn around."

Mr. Xu told reporters that "San Da Wei is a bit like the way the old state-owned enterprises operate."

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< p > Mr. Chen also thinks Zhang Aimin is too arrogant to listen to different opinions. He makes decisions on his own and stubbornly sticks to his own opinions.

"Zhang Ai min did not give excellent talents a broad platform for development and a reasonable performance award mechanism, so he could not keep up with the talent, he himself was also very tired, and ultimately he couldn't do well in his career."

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< p > Mr. Xu said that under the paternalistic management of Zhang Aimin, there are many problems in the management team of San Da Wei.

Although some professional managers have been invited into the company, there is no way to solve the fundamental problem.

"The sales team is relatively weak and overstaffing. Sales have always been very mild, and there is no other way of selling other than stores."

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< p > however, despite the many "bad words" of Zhang Aimin, Mr. Xu also praised the San Wei Wei boss. "Zhang Ai min is rather tough. Although the company has many problems, he has no choice but to continue to solve the problem, which is what I admire him."

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< p > < strong > the effort to save oneself has been invested by the investment organization < /strong > < /p >.

In the face of the crisis, P is also trying hard to save itself.

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Zhang Aimin, chairman of St. David's, told reporters in a telephone interview that the company had some difficulties in operation and capital chain, but there was no so-called fund-raising fraud in P.

Zhang Aimin also revealed that Santa Fe has reached a cooperation agreement with an investment institution and has received more than 20 million yuan of capital injection.

"At present, the operation of the enterprise is normal, and the mode of chain store in San Da Wei will continue."

Zhang Aimin said.

"After obtaining the blood pfusion of investment institutions, San Da Wei may be able to take a breath."

Mr. Chen, a marketing expert, suggested that Santa Fe should first face the reality and integrate all the advantages of social resources to seek a comeback. Next, we should strive to pform creditor's rights into equity investment, obtain all creditors' repayment understanding agreements and support, strive for the most powerful brand to restart the external environment; besides, we also need to introduce excellent and professional talents and teams to expand our business in the fields of law, finance, brand, public relations, marketing, media, R & D, production, and channels.

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< p > many people in the industry also said that as a famous brand in Xiamen, it is not easy for San Da Wei to develop to this day. I hope that San Da Wei can survive this crisis. If it finally falls down for such a reason, it is really a pity.

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< p > < strong > news link < /strong > < /p >

< p > < strong > has received many honours of the San Da Wei < /strong > /p >

< p > Xiamen Sheng dwei Fashion Co., Ltd. was founded in 1999. It is a professional enterprise specializing in R & D, production, sales and brand operation of men's clothing. It is called "the founder of modern Chinese men's wear".

The company's own brand "Santa Fe" sales network covers Fujian, Jiangxi, Yunnan, Shanxi, Shaanxi, Guangxi, Hubei and other regions.

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< p > Sheng Da Wei has won many honors including "the first ten costumes of Xiamen," "Xiamen famous brand", "Fujian famous brand product", "Fujian famous trademark", "2003-2008 years Xiamen Shou contract and credit enterprise", "China's best men's wear design award", "2012 fashion Brand Award", "China famous trademark" and so on.

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< p > 2006, Zhang Aimin, chairman of Santa Fe, was awarded the honorary title of "2006 national textile industry model worker" by the Ministry of personnel of People's Republic of China, the national a target= "_blank" href= "http://www.91se91.com/", the textile < /a > Industrial Association.

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"P", "San dwei" was also designated as the official dress supplier of the Tenth China International Trade Fair, the official dress of the sixth Xiamen garden fair, and the official modern Chinese dress of Shanghai World Expo Fujian Museum, and the official supplier of modern Chinese dress in Shanghai World Expo Xiamen Museum.

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