One Pattern, One Wealth Story.

< p > a mode creates a < a href= "http://www.91se91.com" > wealth story < /a >, a cottage supports a family life, a mortal lights up a successful dream.

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Less than 200 square meters, fresh vegetables, fruits, fresh meat, quick-frozen food, dried fresh seasoning and so on are all available. There are only more than 30 varieties of vegetables, and the opening of the general red delicious supermarket P and the garden store has provided convenience for the surrounding community residents to buy fresh fruits and vegetables, and has also created over 10000 sales per day.

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< p > general red delicious fresh supermarket is a chain terminal supermarket brand of general red Industrial Group Co., Ltd.

General red Industrial Group Co., Ltd. was founded in 2006. Its predecessor was Jiangxi Xingguo general fruit development Co., Ltd. established in 2003. It has gone through ten years of development.

In recent years, in order to adapt to the big market and construct the situation of large logistics, the group has established the grand goal of building domestic leading agricultural enterprises and tourism cultural industry carriers. We must adhere to the management concept of innovation oriented, talents as the guarantee, sales as the leading industry and industry as the foundation, and take the road of intensive industrialization and realize the leaping development of enterprises.

The group's industrial chain covering the whole country's fruit and vegetable planting base, modified atmosphere storage, e-commerce, chain fresh product sales terminals and cultural tourism real estate system has tried and tested the contradiction of "selling hard to buy expensive" in order to solve the contradiction of [-0.75% fund research and marketing of agricultural products, and formed a unique circulation mode of "general red".

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< p > < strong > green agriculture base of "general red" core system < /strong > /p >

< p > 2003, the predecessor of general red group, Xingguo general fruit industry development Co., Ltd., which has been pferred to twelve thousand acres of mountains in Chong Xian Township, Xingguo County, Jiangxi Province, has formed the first national navel orange base and brand certified by organic products after the high standard development, which laid a solid road for the Red Army Group to take the road of agricultural industrialization.

After ten years of development, the general red group has developed Shanxi 10000 mu asparagus demonstration base, Chengdu fifty thousand mu vegetable base, twenty thousand acres of kiwifruit base, one hundred thousand pig breeding base, and set up an annual output of more than 10000 basins in Chengdu bonsai fruit base.

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< p > so far, the general red group has built 30 demonstration bases of various special agricultural products in the whole country, and has worked with 60 farmers' professional cooperatives.

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< p > < strong > "general red" core system cold chain warehousing < a href= "http://www.91se91.com" > Logistics < /a > /strong > /p >

In order to meet the market demand, extend the fresh life of agricultural products, achieve a good price difference and achieve high returns, the general red group invested nearly 400 million yuan, and successively built eight fresh agricultural products cold storage and cold chain logistics bases, including the Xingguo navel orange modified atmosphere storage, Beijing fresh air storage, Shanxi vegetable quick frozen storage and Chengdu modified atmosphere storage base, with a total area of 260 mu, with an annual turnover of 200 thousand tons of agricultural products. It has become one of the largest cold storage warehouses and logistics enterprises in the country with the largest turnover, the most advanced equipment, the most comprehensive technology, the best preservation effect, and the most scientific management of agricultural products, and has been appraised as the governing unit of China's Fruit Circulation Association for many years.

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< p > the formation of the cold chain storage logistics network of general red group has realized the multifunctional and all-round agricultural whole industry chain mode of agricultural products processing packaging, storage and preservation, turnover and distribution.

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< p > < strong > the chain fresh supermarket of "general red" core system < /strong > /p >

< p > relying on the base of green agricultural products and cold chain preservation, the general red group set up two brands of "fresh sinks" and "Tianfu granary" in Beijing and Chengdu respectively.

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< p > General Red chain fresh supermarket, which adopts the mode of co operation with large farmers and rural cooperatives, enables all products to be directly delivered from the base to the store, effectively avoiding the intermediate links of sales.

On the one hand, this mode of cooperative operation ensures that producers have stable sales channels and enough profit margins; on the other hand, the general red chain fresh supermarket has grasped the quality of products from the source, protected the consumers' food safety, and controlled the prices of products according to market conditions to balance the interests of all parties.

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< p > fresh supermarket and Tianfu granary supermarket are rising rapidly in Beijing and Chengdu with the advanced business philosophy and development mode. At present, the scale of 200 chain stores has been formed. The cooperative bases are no longer just seeking production. Instead, they upgrade product varieties and quality according to market demand, truly realize direct docking between producers and consumer markets, change circulation links, and promote the upgrading of agricultural products in breeding and initial processing.

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< p >, the "delicious sinks" is a brand specially established by the general red group to develop chain fresh supermarkets in North China. It literally expresses the brand meaning of fresh supermarket's pursuit of fresh, delicious, converging and sharing. It is concise and easy to understand, and is more close to the people and needs close to the people.

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< p > > "Tianfu granary" is another brand established by the group to carry out the multi brand development strategy. It is mainly responsible for the comprehensive agricultural supermarket in Southwest China and the strategic brand of e-commerce platform operation management.

The brand is determined to become an influential livelihood project in the southwestern region, creating an agricultural development brand of the whole industry chain, and becoming a high-quality brand project of Huimin Huimin.

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< p > < strong > the business management system of "general red" core system < /strong > /p >

JBS, which is independently developed by the general red group according to its own needs, can realize the functional requirements such as inventory management, order management, membership management and so on. It can also realize the needs of storeroom management such as warehousing, allocation, outgoing and warehousing, reporting loss and so on in the background storeroom, logistics base, P.

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< p > on the system platform of JBS, in 2012, the general B2C group, the general mall, launched the operation of the "general mall" B2C mall, focusing on providing one to one exclusive services for the high-end customers of the general red group.

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< p > 2014, in the period of the rapid expansion of the fresh supermarket of the general red group and the Tianfu granary, the group will create a new O2O business mode. It will rely on the powerful data grab and analysis capabilities of the JBS backstage to realize the synchronization of product information and price on line and line, so that the general red members can sit at home and choose the nearest stores in their own area, so that they can enjoy the shopping experience of fresh agricultural products to their homes and realize the perfect landing of e-commerce.

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< p > < strong > "general red" core system endowment cultural real estate < /strong > /p >

< p > Mount Huangshan Huizhou Cultural Park is a tourism real estate project purchased by general red group in 2012. The project is located in Anhui Mount Huangshan international tourism resort. The first phase covers an area of about 400 mu, with a floor area of about 120 thousand square meters and a floor area ratio of 0.45. It is an integrated holiday industry integrating leisure, pension, vacation and tourism.

The park has a four star hotel with 500 rooms, a dining hall that can accommodate 1000 people, a conference center with more than 10 conference rooms, and more than 800 sets of original ecological apartments and more than 20 Huizhou single family houses. At the same time, the park has many famous Hui attractions, such as Huizhou garden, five wind tower, Wenchang Pavilion, stele gallery and archway group. With the small bridges and flowing water in the park, the environment of the winding streets makes the park itself a national AAA scenic spot.

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< p > General Red supermarket chain fresh supermarket is the chain terminal project launched by general red group in Beijing in 2013. It is the carrier of the above core system of general red group, and it is a demonstration of the general strength of the general red group.

General red believes that fresh consumption is closely related to people's life. In the past, the farmers' market dominating the whole world. Now the consumption demand has obviously showed diversification, individuation and stratification, and the carrier of fresh consumption of customers is also becoming diversified.

In addition to the farmers' market, all kinds of supermarket chains (standard supermarkets and strengthening supermarkets), hypermarkets and fresh franchised stores coexist.

Relatively speaking, the community fresh convenience store, which is famous for its partial market segmentation, can satisfy the customers' needs of fresh consumption, high frequency, convenience and one-time purchase. It has become an important role in the fresh consumer market.

General red delicious supermarket chain fresh supermarket, first of all took the initiative in the site selection, choose the most close to the position of the people's life circle, to ensure that people purchase convenient.

On the other hand, the mode of general red also brought fresh advantages to the fresh supermarket in terms of products and prices. General red took the form of alliance with agricultural products cooperatives to achieve direct orders and direct supply of agricultural products, so as to eliminate the intermediate links of supply and circulation, and truly achieve high quality and low price.

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< p > we believe that in the future, general Hong will develop in a more perfect way, and be realistic about products and speak with quality and attitude.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > People's livelihood < /a > far from endless, in pursuit of higher perfection, general red will always work hard.

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