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Hefei Le Cheng Supermarket Animation Theme Shop Opens

2014/8/4 15:42:00 56

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Hefei Le Cheng Supermarket Animation Theme Store

August 1st, the official opening of Le Cheng's second generation shop (V2), which was animated as the theme, once again aroused repercussions in the retail industry and gave more reflection to the online retailer under the online counterattack line. 
 why is Moore Park? /p >
 < < a href= > http://www.91se91.com/news/index_c.asp > > Le Cheng > /a > the new store of Qianshan Road in Hefei. A large piece of powder and a large piece of blue, all kinds of cartoon props and shapes attract large and small children and childless adult consumers, and even many customers feel vaguely in the amusement park. 
 this is also the general manager of Le City, Wang Wei. "Theme supermarket" has always been Wang Wei's feelings. Before he started his career as a general manager in Anhui Red Mansion supermarket, Wang Wei created a supermarket like "Disney" "a href=" http://www.91se91.com/news/index_c.asp "Carnival < /a >" Red Mansion supermarket. Now that she starts her own business, she has greater autonomy and Wang Wei's ideas are even more so. 
 this time, the animation will be moved into the supermarket directly. 
 many children's anime, Wang Wei chose Moore Park, in fact, out of a very casual factor. Li Qi, director of marketing planning of Le Cheng, told reporters that Wang once discovered that the animated cartoon "Moore Park", which was being watched by children, was based on the same name game, and a hero was called molele, and the whole animation was also in blue style, which was very consistent with the business nature of Le Cheng. 
 reporter read Wikipedia's explanation, Moore Park is a virtual virtual paradise for children, with "health, happiness, creativity, sharing" as the theme. In Moore Park, each player will turn into a little mole Moore, put on his chosen dress, bring his favorite playing props, play games with other Moore, fight with water, hide and seek, go to snowy hills for Moore ski competitions, arrange vegetables on farms, and raise small animals in pastures. 
 at present, Moore Park has also been adapted for television animation and movies, and is popular among children aged 7-14. 
 Wang Wei also introduced that in March this year, a tour survey by locheng executives took place. They visited the flagship store of M&M beans in the UK, 3000 square meters of stores, the main products were not many sugar beans, more cartoon characters, pillows, dolls and other peripheral related products, and the business was unusually hot, which strengthened their confidence in doing the theme store. 
 with the idea, Le Cheng began to discuss the purchase of the Moore Park personas copyright with Moore Park's Shanghai rice network technology Co., Ltd. To hear the idea of Le Cheng, Taomi said it was surprised that "not too reliable", but later, "Wang's dream, innovation, differentiated supermarket ideas moved the rice, plus Moore Park also wanted to build Disneyland in China, also want to do copyright development, the two sides happen to coincide." Li Qi told reporters that cooperation with < a href= "http://www.91se91.com/news/index_c.asp" > Moore Park < /a > also began to be implemented. 
After buying the copyright, Le P has to consider the integration of the main elements with the supermarket. The main characters of Moore Park are mollis, Princess meme, Bodhi uncle, Princess Li (Princess amour), Serra (negative characters), etc. For example, in the wine area, the image of molele is used, the overall tone is blue, the fresh area is the cartoon of the Bodhi uncle, cosmetics and snack areas are used in the image of Princess Mao, and the tone is pink. 
 in order to reflect the theme of Moore Park more and more, Li Qi told reporters that Le Cheng is talking about cooperation with a sculpture company in Shanghai, so that it can make Moore Park personas sculpture for Le Cheng, so that the figures of the entire store can be more stereoscopic than the wall display, making the cartoon characters of the store more plump. 
Besides, P will also sell products related to Moore Park in the future. "At present, we are talking with the manufacturers around it, putting the products that have been developed into the store as far as possible, and possibly opening a sales area for Moore Park products." 
 learn to calculate future accounts > /strong > /p >
 before preparing for the opening ceremony, Le City, in order to let more children's consumers and parents complete the cognition of Le Cheng brand, put the propaganda trusses in the surrounding communities of Qianshan Road shop with the slogan of "the world's first anime theme supermarket". Because the summer vacation is in the summer holiday, the publicity effect is also expected. 
 since the trial operation in July 25th, although many of the fresh products have not been fully loaded, some of them are unable to purchase. However, these days, the sales volume of passengers and nearly 300 thousand yuan is about 5000 people, so that the potential mountain area shops with an area of less than 3000 square meters are full of popularity. 
The popularity of "P >" is the scene of Wang Wei's cartoon theme. Wang Wei repeatedly stressed to reporters that today's physical retailing is not only to satisfy consumers' shopping needs, but also to give customers a way of leisure so that customers can enjoy happiness in physical stores. 
 it is also out of this idea that Le Cheng can boldly lay out 700 square meters of area in the new store as a children's playground, and says that Le Le City shopping is not only a commodity, but a way of life, more beautiful memories. "It can be imagined that those children who played in the children's playground every day were the first time they would be happy when they grew up shopping." Wang Wei said that this online shopping experience is much better than investing in shopping websites to grab online shares. 
 in addition to the creation of animation atmosphere, Le Cheng still continues the style of high technology and high investment in the past. In Qianshan Road store, shopping basket and shopping cart are imported from Italy. Li Qi told reporters that as a city that has always wanted to lead the industry, natural selection of imported shopping cart and shopping basket, shopping cart advantage is environmental protection, good quality, user experience is good, push up relaxed and comfortable, before our domestic shopping cart after a period of time, the wheels will have a variety of problems, push up very heavy, and the unique shape of the shopping basket has become a landscape of Le City, "Le City and shopping basket manufacturer talked for three years to talk about it." 
 in addition, the store's shelves are made from the US's curved rack. Streamline modeling makes the supermarket more modern. More than 90% of the Japanese electronic paper labels have been popularized, and the most advanced intelligent photoelectric sensing door system in Germany has been introduced from Germany. 
 it is understood that the store also pioneered the use of ozone treatment technology, which makes the entire store can keep the air clean. 
 of course, the cost of opening a shop is much higher than that of the same type of supermarket. This makes many colleagues do not understand, ask Wang Wei, "what do you really think, dare to spend such a large cost to create a supermarket?" Wang Wei said that some people calculate the immediate accounts, some people calculate the future accounts. 
 obviously, Le Cheng is to use the animation, technology and modern to live in the future consumer groups, and such footsteps "can not stop at all." 
 according to Wang Wei, the next shop is likely to make a supermarket with other themes. "The next theme supermarket in Le Cheng is going to open a zero energy consumption and environmental supermarket concept store in Forest Park, Hefei." It is understood that in Hefei Forest Park infrastructure, in addition to the tourist reception center and catering area, Le City is ready to take the rest of the area to do the supermarket, in Wang Wei's view, the whole building is also more interesting, the top of the roof is grass, Le City just can make an environmental protection theme supermarket. 
 strong > don't be dazzled by "theme" /strong > /p >
 in fact, the theme is not a new topic in convenience stores and department stores. However, there are few enterprises that have been able to walk on this road for so many years. 
 at the end of May 2012, Shanghai Rosen announced the opening of the first theme store in China, the hero's theme store. Unfortunately, "heroic spirit is short". After half a year, the store stopped operating and transferred to Xujiahui. In the next two years, Rosen opened a number of thematic shops such as detective Conan, Naruto and so on, while the family convenience store in Shanghai also opened One Piece, Dora A Dream Theme Store, and sold animation related products at the same time. 
 according to Rosen's introduction, the daily sales of "Altman shop" and "detective Conan shop" are 1.5 times the daily sales of non thematic convenience stores. The sales of animation peripheral products have played a great role in improving the overall performance. 
 for this reason, insiders say that the theme store of convenience stores has grasped the hearts of some young consumers, but it can only aim at individual specific stores, and can not popularize the whole convenience store. It can not represent a model. Convenience stores and differentiation are still the key to competition for convenience stores. 
 the theme of department stores is multifarious, with children's themes, female themes, artistic themes, wedding themes, and even the newly opened Hangzhou container theme shopping center. 2 years ago, the new world women's Department, which took the route of "female department store", was once regarded as a gimmick by the industry. Today, the store has quietly adjusted. 
Less than P, more thematic department stores or shopping centers often attract a lot of curious consumers at the beginning of their business. As time passes, they will be faced with a quiet embarrassment. 
 for this, Wang Wei said that Le Cheng had also considered such a situation, but not worried. In his view, the ultimate goal of the theme is to retain customers, which can not be forgotten. At present, the real challenges facing Le City are: how to achieve the ultimate goal of innovation and differentiation and create the value beyond shopping. Just like this cartoon theme supermarket, it is not to anime and anime, but to bring value experience and enjoyment to customers.