Anta Sports: Recovery After Recession

After the recession from 2011 to 2013, the operation of Anta sports in 2014 has revived and is expected to achieve further development in 2015.

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And other international sporting goods giant, but in the domestic sports brand is also known as "household names".

In the recession from 2011 to 2013, Anta sports and others

Also encountered a decline in demand and other issues.

However, in 2014, the above problems were improved. The amount of Anta sports orders increased year by year in the first quarter to the three quarter of 2014, and increased by two digits in the four quarter of 2014 and the first quarter of 2015.

Channel inventory gradually returned to a reasonable level; terminal retail continued to develop; the number of terminal stores stabilized and resumed positive growth; brand inventories and receivables turnover improved significantly.

The company's financial position has also improved.

In the first half of 2014, Anta sports earned 4 billion 122 million yuan, an increase of 22.4% over the same period last year, and net profit of 815 million yuan, an increase of 29.4% over the same period last year.

The stock price of Anta sports rose nearly 40% from the beginning of 2014 to December 24th.

In addition, national policies are also conducive to the development of Anta sports.

In October 20, 2014, the State Council issued some opinions on speeding up the development of sports industry and promoting sports consumption. It was clear that the total scale of sports industry would exceed 5 trillion yuan by 2025.

The sports industry has been strongly promoted by the top-down policy, and the whole industry will continue to develop at a high speed.

In terms of brand building, Anta sports has been cooperating with 24 teams from the five sports management centers. It also won the sponsorship of the national gymnastics team earlier. Anta sports also designed the award equipment for the Chinese delegation at the Inchon Asian Games held in September 2014.