How Should A Shopkeeper Choose A Wholesaler?

Many entrepreneurs who just opened shop did not find the source wholesalers of the goods accurately at the beginning.

Because even in wholesale markets, there is cooperation among wholesalers.

Some wholesalers even get goods from the A wholesale market and then send them wholesale in the B wholesale market. This will undoubtedly increase the cost of the purchase of the entrepreneurs.

To avoid this phenomenon, we should not be afraid of trouble. We must run several wholesale markets and avoid any possible opportunities to determine the source of the purchase and avoid unnecessary losses.

So how can we get cheap and high quality goods? The choice of the source will directly affect the profit and income of the entrepreneurs, so we must be careful in the choice of the source.

From the point of view of the universality of operation, the source of goods can be considered from three aspects: manufacturers, first class wholesalers, two or even three wholesalers.

Generally speaking, the closer the way of purchase is to the source, the greater the profit margin can be gained.

But different levels of wholesalers have their advantages and disadvantages. Entrepreneurs with different strengths should choose carefully according to their own realities.

First, let's look at the advantages and disadvantages of different wholesale markets:

Manufacturer's source: a large seller who is strong in capital and is not afraid of pressing goods.

Advantages: adequate supply and lowest price.

Disadvantages: large quantity and easy to press goods.

Large wholesalers: suitable for certain strength and able to deal with it.

Medium seller advantages: stable supply and convenient search.

Disadvantages: replacement trouble, service lag

Two level wholesalers: suitable for small sellers who are just starting up.

Advantages: understanding the industry, service and thoughtful

Disadvantages: the price is high and the credit is unknown. First of all, we must solve the problem of supply.

In fact, the goods can be obtained from the manufacturer is not much, because most manufacturers disdain to deal with small sellers, but some of the goods that do not calculate the hot sales can be from the source.

These regular manufacturers have sufficient sources of goods, and have better attitude towards customers. If they cooperate for a long time, they will be able to fight for unsalable changes.

But generally speaking, the quantity demanded by manufacturers is very high. Taking foreign trade garments as an example, the wholesale quantity required by manufacturers is at least 100 or even thousands of pieces.

It is hard to win, and it is easy to cause a backlog of goods, so it is not suitable for small wholesale customers.

If the entrepreneur has sufficient capital reserves, and there will be no danger of pressing goods or not afraid of pressing goods, we can go to the factory to purchase.

Large wholesalers or level 1

It is easier to find. Generally, Baidu, Google and other search engines can find many.

They are usually supplied directly by manufacturers.

More stable.

But because they have more orders, the service is bound to lag behind.

It is understandable that orders for large wholesalers are slow and deliveries are slow, but the biggest problem is changing goods. When goods are exchanged, they are often rejected or exchanged for goods which are not satisfactory.

Therefore, shopkeepers must decide the details and methods of service before ordering. If the order is large, it is better to sign a standard sales contract so as to avoid future disputes.

The two level wholesalers are usually converted from retail to wholesale. They know more about the source and customer needs of this line.

Such wholesalers have no fixed wholesale customers and no reputation because they are just starting up. Therefore, in order to win customers, the bulk requirement is small, and the price is generally not higher than that of some wholesalers.

Entrepreneurs can also talk about their conditions according to your purchase experience, such as price and replacement.

And in order to win repeat customers, their after-sale service is generally better.

The shortage of the two level wholesalers is also obvious, that is, integrity.

Therefore, before cooperation, it is best to explore the way through small batch cooperation, to understand the way of doing things and service attitude, and then conduct large-scale cooperation.