The Third Great Changes In The US State Will Not Only Be Sold In The Future

All alone

Where clothes go, members of the CPPCC National Committee and Zhou Chengjian, chairman of Metersbonwe, are speaking for their brands.

Zhou Chengjian mocked himself, "they know I'm poor and can't afford other clothes," but the 20 year old American brand is already the largest casual wear brand in the country.

From traditional clothing enterprises to Metersbonwe brand, Zhou Chengjian revealed yesterday in an interview with reporters that under the mobile Internet era, the United States will undergo third great changes, and the US state enterprises will become more inclusive, and there will be new considerations in the relationship with the franchisees.

Mei Bang is not only a US state.

This year's "two sessions", Zhou Chengjian brought two proposals on the electricity supplier.

One is the research on the quality of the electricity supplier, the other is the development of cross-border electricity supplier industry in the private trade pilot area.

In the past five years, he has been involved in the electricity supplier for over five years, and has been buying the state purchase network from a wholly owned subsidiary for a year. When it comes to the five years of making the state purchase network, Zhou Chengjian said without a word, "the state purchase network has not been done yet, but it has gained a lot of experience and learned a lot from failure".

In the traditional business period, the US and the state developed at full speed and opened thousands of stores. This stage is successful.

During the pition to the Internet era, Zhou Chengjian said that the lack of attention in the US state also led to the fact that there was no grafting between real businesses and online businesses.

In 2014, the results showed that total revenue declined by 16% to 6 billion 620 million yuan, and net profit fell 64% to 146 million yuan.

In recent years, the downward trend of financial statements has led the us to seize the third changes in the mobile Internet era.

Zhou Chengjian revealed that two months later, the United States will officially release a clear Internet based business model.

Among them, the state purchase network and physical stores will be greatly changed.

In the past, only in the state purchase network,

And other brands, the future state purchase network will be more inclusive.

BNN will access clothing related products, introduce non American brand, and will also be presented in the physical store.

For cross-border trade, the United States also has ideas.

In the past, the raw materials and foundries of the United States were mainly drawn from domestic resources, which will integrate global resources in the future, not only exporting the US brand, but also making global interaction in manufacturing and other fields.

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Help franchisees reduce assets

In the field of clothing, the impact of e-commerce is very serious, which also makes many franchisees lack confidence.

Zhou Chengjian said that the decline in traditional business in the US last year is much larger than expected. In the three or four tier market, the performance is not ideal enough because of the franchise.

However, the pformation speed of the second tier market based on direct camp is faster than expected, and its performance is in line with expectations.

Zhou Chengjian said, this shows that the United States can also bring confidence to franchisees.

In terms of spatial strategic layout,

It is dependent on franchisees.

The United States believes that the original franchise management mode has not been able to fully adapt to the new market environment, and the management level has lagged behind the direct operation system.

Starting in the second half of last year, the United States and the United States gradually implemented the operation mechanism of direct integration into commodity and management integration, accelerating the replication of direct experience to join the market, and tap the potential of the three or four line market.

At present, some clothing brands have lowered the threshold of joining, but this is only a change in the incentive system, but it has a certain effect and has not undergone qualitative change.

Zhou Chengjian said that the United States has new thoughts on the franchise mode and is trying to help franchisees reduce their asset burden.

In the view of the North Business Research Institute, investing in private banks may be a move ahead of the change in the relationship between the US and the franchisees.

Last year, the United States invested 500 million yuan to invest in Huarui bank, and invested in the establishment of private banks to optimize the allocation of resources and raise the rate of return on capital in the future.

We need to extend the line.

For the United States, from processing socialization and market affiliate business, it has always been a step faster than the traditional clothing enterprises.

Speaking of performance expectations, Zhou Chengjian said that the United States and the state can not make financial improvements, but at this stage, the focus is not on the interests, but to reverse the passive situation caused by the traditional business model, and look at the long-term brand development and brand value.

In the short business performance note of the 2014 express, it also showed that due to the full effect of the pformation and upgrading, it still takes time, and there is still pressure on the company's performance in the short term.

As to whether the performance of 2015 will turn warmer, Zhou Chengjian said it is hard to say that the effect of pformation will not be immediate, and there must be painful process.