Stella Mccartney Talks About The Beginning Of Entrepreneurship

At first, the way Stella wanted to go was not fully understood by the fashion industry, nor was it positioned as a business model.

But the path she insists is not difficult to understand, but is a lifelong practice of vegetarian's personal intuition and values.

"The education I received from an early age is that nothing can really limit my work, and I do not need to work for insurance sake."

Stella said, "my parents are always facing other people's judgment. They may come from the media or from others. I noticed this when I remember them.

I think there should be nothing worse than that.

People's evaluation of you is always mixed.

I can accept that.

But there is something worse than that. The fashion industry has attributed your success to the advantages of your famous (wealthy) parents, who have been overly idealistic about your sustainable business model, and have been infurious with the luxury goods industry to attack your first series.

"Yes, in the early days of my career, I was a target of public ridicule.

But I always feel that leather and fur are very traditional things in our industry. They are nothing new and are not conducive to sustainable development.

It doesn't make me a little interested. "

Here she became excited.

The fashion industry insists on Stella's persistence in animal rights and design techniques, but this is not the only challenge she faces.

Stella's values in business make it more difficult to make the business bigger and harder to make money.

"We all know that most luxury goods are dependent on them.

Making money.

They don't sell clothes very well.

If you walk into any big brand store, you will find that the most two garments are there, and the rest of the space is used to display bags, shoes and small leather goods.

These are the real profits.

Stella said.

Indeed, the super brand under the cloud.

and

Most of the business revenue comes from leather products.

According to the latest corporate annual report released by the group in February, Bottega Veneta and Gucci in 2014 accounted for 93% and 73% of the total revenue of leather goods and footwear respectively.

Apart from leather products, Stella can only profit from ready-made clothes and other categories.

The first few years were really hard.

In 2004, Robert Polet, the new CEO of Gucci group, issued an ultimatum to McCartney (and two new brands Balenciaga and Alexander of the group): in three years, the brand must start to make profits, otherwise the group will recover its financial support.

That year, from the beginning of Adidas, Stella announced the establishment of a series of brand partnership. After that, the brand gradually won the hearts of the authorized businessmen, and made a solid bottom line for the progress of business.

In 2005, the capsule series which was launched with the H&M cross-border cooperation was a great success, making Stella McCartney truly popular with the public. At the same time, the core garment series of the brand also made a vivid appearance.

Before entering 2006, Gucci group announced that Stella McCartney had already passed the hard time and began to generate small profits, which was one year ahead of the ultimatum deadline.