International Apparel Brand Mergers And Acquisitions To Carry Out Multi Brand Marketing

"Multi brand competition strategy -- International Garment Brand merger" salon

Recently, "multi brand competition strategy" -- International

Sharon was held at the China World Trade Center Hotel, Yu Kun, Changshu.

As an important supporting event of the 2015 global textile and apparel supply chain conference, this salon invited the founder of Richard Kestenbaum, the founder of the triangle capital of the United States and the CEO Stephen Laundy of the British FashionCompass company.

The strategies, trends, methods, ways, and recommendation of international brand resources are used to carry out the Symposium and exchange activities.

Richard Kestenbaum, founder of us triangle capital

At the meeting, two invited guests from afar introduced the grim situation faced by the development of Chinese enterprises from their respective perspectives, as the basis for discussion.

It can be seen from the discussion that during the development of textile and garment industry,

Has become a strategy for company expansion and development.

Many large textile and garment enterprises are gradually expanding and strengthening by means of mergers and acquisitions.

Emphasis on brand strategy, horizontal integration, upstream and downstream industries integration and vertical merger strategy can help enterprises to grow from small to strong, from strong to strong, so as to enhance the core competitiveness of enterprises.

The two guests also conducted in-depth discussions through case studies, presenting a fusion feast of international perspectives and professional prospects for participants.

Mr. CEO Stephen Laundy, British FashionCompass company

Organizers hope to use this salon to gather.

The heads of enterprises, fabric enterprises and the wisdom of industrial investors explore the upstream and downstream industrial chain under the new situation, and how to make full use of existing resources to carry out vertical extension and control over the global raw materials, design R & D resources, brand resources and market channels through overseas direct investment and mergers and acquisitions, and promote textile and garment enterprises to penetrate into the high value-added area of the industrial value chain.