Tmall'S New Deal: Cross Boundary Goods Must Reach The Following Day

A few days ago, a businessman told reporters that Tmall was about to promulgate the most critical new policy since its seizure: it will "bid" for businesses that can provide quality services, and businesses that are "marked" can get the right of "superior", such as more resource opportunities and exposure opportunities.

And the first target is the most popular cross border and maternal and child major formats and categories.

The above merchants said that the so-called marking means that the merchants will have a logo similar to "high quality merchants", but the specific name is to be determined.

Of course, if you want to get the gold lettered signboard, businesses must strictly comply with the "harsh" standards of Tmall: for example, all businesses including Tmall international must distribute their products the next day; the mother and baby products must be returned unconditionally within 6 months of the shelf life; and the insurance is provided for the first user who buys milk powder, Bao Bao.

All these remind people of the representative of the era of epilepsy, "gold sellers", which is willing to use business performance to measure businesses, guided by data operation, has inspired countless businesses to strive for better and more resources to make big sales and improve service quality.

It is worth noting that after the combination of Tmall, Taobao and Juhuasuan, a series of new policies announced by the head of the Department of epilepsy were intended to catch up with the big and small ones, but Tmall did not have a clear policy adjustment.

However, according to the emphasis on service and user experience in the previous Tmall promotion conference, it can be seen that in the age of Tmall traffic dividend disappearing, Tmall began to aim at service upgrading.

It is understood that different categories of Tmall will require different dimensions for businesses, and businesses that meet the requirements will be marked.

The mother and baby business people told the billion bus power network that Tmall and other baby label categories require the merchants to meet the following requirements: first, 7 days without any reason to return the goods to 15 days; second, the logistics distribution reaches the next day, and the rookie logistics can provide corresponding support; third, near the shelf life, the goods that are within 0 to 6 months from the expiration date of the shelf life must also be returned unconditionally, so as to stop the merchants from selling the products to the customers; fourth, provide the risk of diarrhoea for the users who purchase the milk powder for the first time. If the users feel that the baby is not suitable for drinking the milk powder, they need to go to the hospital to have a doctor's certificate, which shows that the baby has a diarrhea after drinking milk powder, and can get an insurance payment of over 1000 yuan. One person

For non-standard items such as clothing, it will be inspected from the dimensions of shop style, customer unit price, whole store sales and buyback rate, after sale score.

Tmall will also aim at different characteristics of the category, requiring businesses to provide users with different kinds of insurance.

According to the information disclosed by merchants, Tmall will be awarded the certification of goods, the weight of the search will increase.

Consumers can see the relevant markup, and can choose to buy goods within the range of marketers.

That is, future customers can search for goods on Tmall in terms of sales, comprehensive strength, marking merchants and so on.

It is worth mentioning that the upgrading of Tmall international sellers is also a key part of the new policy: cross border importing businesses can only be certified by Tmall if they meet the conditions of the next day.

Tmall international business is more difficult to achieve the order of the day because of restrictions on cross-border logistics and customs clearance.

According to a mother and baby business, Tmall supports

Businesses upgrading services will give full play to the key role of rookie.

Reporters learned that rookie not only had deep cooperation with bonded warehouses across the country, but also actively built warehouses abroad, and has built a warehousing system abroad.

Businesses that sell overseas products do not need to be there anymore.

Just notify the overseas brands to send the goods to the local overseas warehouse of the rookie, and then the rookie can complete a series of matters such as delivery, customs clearance and so on.

Previously, some cross-border trading merchants with strong capital strength placed goods in the domestic bonded area and shipped them at any time to ensure user experience.

But through the way of building the barn abroad, it reduces the store's goods in the free trade zone, which will greatly reduce the cost of logistics distribution.

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It is believed that Tmall will work closely with the marked cross-border trade providers in the supply chain and logistics level.

This move led many businessmen to associate with Taobao's "gold sellers" project.

The reveler pointed out that the bid was intended to stratify the businesses and select strong businesses to support them. The new policy will change Tmall's traffic distribution logic and development pattern.

It is foreseeable that Tmall suppliers will start fierce competition for bid qualification.

Some businessmen said to the billion state power network that Tmall's new policy has always been good for businesses with strong strength and strong operation ability.

The dominant businesses will become stronger, while the poor business operators will only be phased out in order to make money through opportunistic ways.

"The future of Tmall is to create quality experience, and the small sellers who fail to meet the requirements do not touch some demanding industries.

Otherwise, users' pain, platform pain, and their own pain.

As for the supporting role of rookies to the logistics and distribution of businesses, the seller also expressed doubts. "Now rookie logistics has only laid out more than 50 cities, and it is still difficult to achieve all orders in the next day."

In addition, insiders tit for tat pointed out that the new policy of marking businesses and improving the level of service requirements is actually nothing to do with the development of the platform as a whole. It only increases the cost of businesses.

"Tmall has always been a user oriented logic, making it every time to make adjustments, are standing in the consumer's position and perspective, there is no lower limit to cater to the needs of consumers.

In particular, when the cat felt that other e-commerce platforms were doing better than themselves, and gradually increased their influence on users, they did not find their problems, instead, they were "demanding" businesses.

The industry also pointed out that a key issue of Tmall, Tmall asked the business to provide diarrhea risk, requiring temporary insurance can be returned without reason, marking certification for businesses can not solve the problem of fakes on Tmall platform.

"The low price gives the brand a fake impulse, and the fake profits make the people who encounter the goods have impulse. This is a common problem of the whole society, but online shopping has enlarged the problem at a low price.

Jingdong and vip.com, though not able to put an end to fake goods, are generally better than Tmall because they can control goods.

These people are right.