How To Manage Clothing Store?
There are three main aspects of store management, namely, people, goods and markets.
Then, it extends from these three aspects: service, display, shop atmosphere and so on.
Selling clothes is selling the image. The business of the shops is not good. You don't need to enter the shops and stay at the door for a few seconds to see it! Look at what, look at the signs, see the lights, see the display, see the sanitary conditions. You can also see whether the age and shopping guide of the shopping guide are Peugeot.
Buying clothes is buying beautiful, selling clothes is selling image, that's all. So, how can we do it? Our store can be managed well by us, so we can call it a good shop.
Then we should do the following:
1, the strict management system of shop management system is the guarantee for the successful operation of the store.
Similarly, a shop may have been losing money every year, but once it has implemented the shop management system, it has become dynamic. This is the role of the management system.
(see shop rules and regulations and systems)
2.
Store management
Tabular form management has the characteristics of systematization, step by step and practicability. It is a simple and efficient document processing mode in store management. The three forms are most common: personnel appearance, display, hygiene and service standard.
(see table) every 100 points, weekly marking of shops, one month for a comparison, can accurately locate the location of shops.
Make even corrections.
3, store customer relationship management system (VIP) VIP management is every store needs to be maintained, because he is the guarantee of store performance, many stores are working hard, but how to make customers become your VIP? How to let customers maintain VIP? How to make customers loyal to you? VIP, but not every store can do well. First of all, we need to establish a system to let customers understand what benefits VIP can bring to customers and what benefits they can bring to customers. (see VIP recruitment criteria, service standards and promotion process, etc.)
4, goods management system, goods management is very important, no goods performance is definitely not up, how to order, how to display goods, analysis of goods should be done one by one.
5.
Shop personnel management system
How to keep our personnel in good condition for a long time is a difficult lesson.
Store management at the early stage depends on passion, and later on rationality.
And whether the status of personnel directly affects our performance is not only the performance of the same day and the month.
Several principles of personnel management:
1, we must respect our subordinates and give our subordinates full confidence.
2, we need to support our subordinates, hardware and software.
3, the salaries of our shops should be no less than the average level of the industry, or should be in the upper and middle reaches of the industry.
4, we should set clear goals for our team, clear our responsibilities, and reward and punishment measures.
5, we should allow our team members to acquire knowledge through our training and ourselves.
There is a set of standards for recruitment, trial, promotion, promotion, and promotion, so that employees can see clearly that besides shops, classes, and cashiers, shops should have health groups, display groups, sales groups, warehouses and service groups. They can supervise each other and supervise each other. For example, a person may be just an employee, but she is the head of the health group. Then she can check everyone's health. The rest of the group is also responsible for everyone. (see personnel recruitment management system, personnel assessment system, personnel management method, personnel assessment management system).
6.
Performance appraisal management
To be divided into store performance, team performance and personal performance, there must be a reasonable assessment system. Every employee must have enthusiasm and team spirit.
(see table)
7, the new entry system for training staff must be trained and unified, and shop personnel regularly conduct shop operation, sales skills and quality service training.
The foundation shop actually asks the company training tutor to assist the training.
According to the shop situation: training content, training time and training location.
8, salary system staff salaries: basic salary + full attendance + bonus (task, task) + sales bonus + single prize + bonus (see the shop staff pay standard). A reasonable salary system can stimulate the enthusiasm of employees, so as to achieve the sales volume. As long as the staff work hard, every day can get the money, every month can get high wages, the performance of natural shops is also higher than a month.
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