Promotion Rules Of Underwear Store Marketing Performance

In the process of running underwear retail stores, it is generally believed that there is a great difficulty in ensuring that shops break through the traditional marketing techniques. So what kind of measures should we take to improve performance and surpass other competitors of the same size?

How can the underwear store improve its performance and make a lot of money? In this paper, a new idea is put forward here. According to this idea, we will optimize and adjust the business practices commonly used at the present stage. The following three aspects are explained.

Creative breakthrough in underwear sales promotion

Once a boss of a brand underwear store bought many small gifts in the store, it bought it for promotion, but he did not disclose this information to the public. Instead, he made a distinction when choosing customers to promote sales. The purpose was to identify its core customers. His brand was a very poetic name, and the image appeal point was also based on a romantic love story as a brand background. He categorized the customers who purchased the products. The customers bought the poems and the VIP cards, and purchased the middle and low grade products. One of the two other gifts was selected by the customers, and the discount cards were presented.

We can see that in this sales promotion, his sales goal has been achieved. At the same time, the high-end core customers have fully embodied the brand and the taste of the shop owner through the acquisition of exquisite poetry.

This is a difficult problem. The easiest way to break through the sales promotion is to make a big breakthrough. But small shops and even small underwear brand manufacturers are hard to organize big promotional activities. Then, where are our breakthroughs? We still focus on the shops themselves and rely on the promotion of the manufacturers. We must abide by the implementation. But after all, the promotions of the manufacturers are nationwide, and they are only holiday promotions. Therefore, it is far from enough to expect the promotion of the manufacturers. We must find a lot of reasons to do promotions in our stores.

VIP card, discount card, buy gift, all kinds of

The seasons are no longer fresh.

The usual promotion can't be used again? Of course, we need to use it, but we need to optimize the used promotion methods.

The VIP card must not be bought by anyone. The example we gave is that we only give a VIP card to a customer with a unit price of more than 80 yuan or a higher grade. He only buys 20 yuan and gives him the VIP card.

Promotion has become the third leg of a brand.

His importance is recognized by most shopkeepers, but at the same time, many brand shops will enter a new confusion, that is, many sales promotion methods are identical, and promotions are homogenized. How can we break through? The innovation of sales promotion is based on the changes of customers' different groups. This is our breakthrough idea.

We can't deal with any customers with the same way of promotion. Remember, the needs of customers at different levels are different for promotion.

Breakthroughs in core customers of underwear stores

There is such a small shop owner, at the beginning of the business, pay attention to the collection and collation of the core customers in this area. Whenever she first buys more than 80 yuan of products, he puts the customer as the core customer, giving the discount card to attract customers to buy it back, and when he returns to buy it, the discount range is more generous than once. So, when the number of loyal customers in her small shop exceeds 200, his monthly sales exceed 8000 yuan, because the new customers introduced by these core customers are constantly growing, and some new customers will soon become the core customers, becoming a new round of customer expansion source.

It is often said that it is difficult for an enterprise to make a brand, but if we put the sense of brand indoctrination into the daily training of consumers, brand is just a carrier, and the product and the product are the same.

The zero distance is the true meaning of developing brand.

From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we set the goal of developing 20 core customers according to this idea, we will believe that this quantitative result will make us operate the shops more smoothly and make the profits easier.

Many stores all year round, if we have done customer statistics, we often find that the total number of customers who shop and purchase in a year is very small. Usually they will repeat purchases or even bring friends to buy, which leads to a topic that we should pay attention to the quantitative management of core customers.

Let's analyze, many shops say that customers are more and more picky and pay more and more attention to the extent of discount. This is because many customers are skeptical about buying brands and products when buying a brand shop for the first time. If the idea of cultivating core customers is instilled during the first purchase, customers will gradually dilute the demand psychology of promotional gifts in the later purchase behavior, thus creating a desire for consumption of the brand, unconsciously, in fact, the brand has a strong recognition of customers.

Underwear brand image management breakthrough

Stereotyped, most of the environmental layout in most lingerie shops is the same.

We can use labels and brand names to make consumers remember our brands. At such a high cost, they have already spent the price, and we should hand in hand the brand image at the store level.

According to the size of the area and the specificity of the surrounding environment, a shop needs to operate our business.

Generally speaking, the brand requirements for franchisees are very strict, especially the logo and color combination of doorposts.

Some people say that since the brand image is fixed and immutable, is it possible to break through the image management?

A mark, his color combinations usually have a variety of options, which in itself is suitable for different environments when applied, and if the design itself is not used by store businesses, it is very wasteful.

At present, most manufacturers and businesses have not applied this concept properly.

Therefore, the small red shops are stacked up in a lot of red clothes. The pink underwear shop is buried in the middle of a row of barber shops and becomes a poor foil. Such examples are endless. In fact, as long as we deeply grasp the brand design concept, this kind of embarrassment can be solved.

Some people will say, are there any signs on our product display and display rack? Yes, product labeling is everywhere, but from the identification system itself, the application of color and image endorsement in the store is the most important means of identification. We all see a lieutenant at the door of KFC, which is the most important tool for differentiation.

First look at a case, we all know that ten of the underwear brand seven or eight is the color combination of red or pink, whether red or red, red or purple, pink, pink or pink, in fact, for consumers, the red is like a garment, it is worn outside, just outside, we look at many famous brands, they are in different positions, their head color is different, but the shape of the logo is the same.

Underwear can also be so, as a sign, its main body is the shape difference, but the color here is studied as the object of our study.

The above said, different locations, different shops surrounding environment, decided that each shop his color sensitivity is different, in the mall opened shop, we must consider the surrounding clothing door, in the street shop, we need to see the next door shop several doors color and image, how to make their shop image jump out, this is the problem we consider.