Beijing Store Of Beijing Department Stores Dragged Down The Total Shrinkage Water Of Enterprises In 2015

According to the latest news, the sales volume of Beijing department stores in Beijing was poor, resulting in a substantial decrease in profits. In the past 2015, the camp in Beijing department store contracted water.

The curse of the format is still hard to solve this year.

Reporter survey found that Beijing listed department stores last year report quite bleak, operating income continued to shrink, net profit growth is not from the main business contribution.

Department stores continue to play the role of a bottle driver.

Key department stores will be betting on emerging sectors such as shopping centers and OLE.

But in the increasingly competitive market situation such as the rise of cross-border electricity providers and upgrading of shopping centers, the difficulty and time of new store cultivation is no longer the same. The turnover of department stores will become a protracted war.

Revenue shrink

The business weakness of department stores was highlighted in the report cards of two Beijing listed department stores last year.

Last year, the first business share and the Wangfujing department store had been shrinking for two consecutive years, the first business share was 12 billion 67 million yuan in 2013, 11 billion 815 million yuan in 2014, and 10 billion 936 million yuan in 2015.

Wangfujing department store decreased from 19 billion 790 million yuan in 2013 to 18 billion 277 million yuan in 2014, down 5.19% to 17 billion 328 million yuan compared with the same period last year.

In terms of net profit, both companies have small improvements, but the net profit generated by non main businesses is not small.

The net profit of first business shares last year was 344 million yuan, a slight increase of 2.85% over the same period last year.

Wangfujing department store net profit was 661 million yuan, an increase of 3.96% over the same period.

Among them, Wangfujing department store's main business contributed 190 million yuan, accounting for about 1/3 of the total net profit of the company.

The shrinking of prepaid cards continues to affect the cash flow of department stores.

Last year, the net cash flow generated by the first share holding business was 340 million yuan, a decrease of 230 million yuan over the same period last year, a decrease of 41.1%.

The main reason for the decline is the decline in sales of single use commercial prepaid cards, the reversal of depository funds and the decrease in sales and the decrease in cash inflows.

The first business shares said that apart from Jin Yuan's new Yansha MALL and Tianjin new Yansha Ole, as well as the sports and leisure oriented FA Ya company, other business segments all showed varying degrees of performance decline, especially the decline in the Department Store sector, which directly affected the company's business performance.

Beijing is hard to swallow.

In terms of subregional area, department stores in Beijing are the most seriously affected, and the operating income of Beijing District Department stores in the first business shares decreased by 15.49% compared with the same period last year, with a gross margin of 24.52%.

Judging from the efficiency of the store, the Beijing commercial department store has a flat effect of 1048 yuan / building area m2 / year, resulting in a sales volume of 25 thousand and 500 yuan / operating area of M2 / year, and the sales growth rate dropped by 15.5%.

Wangfujing department store said that the Beijing area was affected by the macro environment and policies, and the income of the stores decreased greatly, which affected the overall income level of the company.

According to the financial report, business income in North China, mainly Beijing, Shanxi and Inner Mongolia, dropped by 6.26%.

Beijing Wangfujing Shuang an shopping center net profit glides 16.56% to 89 million 947 thousand and 200 yuan.

The deviation from shopping center and OLE business format is the same strategy of the two big companies in recent two years, but new businesses and stores are still not profitable during the incubation period.

Tianjin's new Yansha OLE and new Yansha golden street projects need to be further upgraded. The Wangfujing electricity supplier continues to suffer losses, the loss amount is 36 million 868 thousand and 200 yuan, and the investment in Foshan shopping center project is 1 billion 200 million yuan, which is 2 million 752 thousand yuan in the reporting period.

Expect warmer

Because department stores account for a relatively high proportion of new businesses, there is no positive growth in the short term. This year will still be a difficult year for department stores.

It is estimated that the company's high-end department stores will still be in a difficult recovery period.

The number of competitors in two formats of Oteri J and shopping center is increasing and the strength is stronger and stronger.

The restrictions on the operation scale and service function of Dazhong department store and fashion department store are arduous tasks.

Facing the severe competition situation, the first business share is different from the regional strategy of Wangfujing department store.

The first business shares will focus on the development of the northern region and the Beijing Tianjin Hebei market.

Wangfujing department store acquired the two phase of Qunli Culture Plaza in Harbin last year. The property owner of Shenyang sage ole is 17.85% stake in Qingdao North Ole, Fenghua commercial (mainly shopping center project in Hedi port (Zhengzhou)).

In addition, it also increased the investment of the foreign shopping center and OLE new store, invested 301 million yuan to develop two commercial housing in Shenyang, Shenyang, China. The shopping center project, which was developed for 790 million yuan, was borrowed 110 million yuan from shareholders last year, expanding the purchase area of commercial property and underground garage.

Department stores will increase the proportion of self-contained property. In the next few years, the main funds will be used for construction and operation of Foshan shopping center, Harbin Qunli project and Xi'an shopping center Zhengzhou and Zhengzhou shopping center.

To raise profits as the common goal of the two major Beijing department stores this year, from the expected performance, the Wangfujing department store and the first business shares will be warmer.

The first business share is expected to achieve sales of 11 billion 333 million yuan and profit of 610 million yuan this year.