India'S Fashion Business Is Expected To Make A Leap.

Thanks to the popularity of smart phones, the improvement of infrastructure, the maturity of online payment and the increasing acceptance of online shopping, India's fashion e-commerce market has been greatly developed.

Facebook and Boston consulting released a report in March this year, which is very optimistic about the fashion business in India.

According to the report, the market size of the whole fashion industry in India is 70 billion US dollars. The proportion of fashion industry in the whole industry is 5%, about 4 billion US dollars.

By 2020, the scale of India's fashion business is expected to rise to $120-140 billion, and the fashion business will affect the total value of $30 billion.

。

By then, the number of India fashion business users will rise from 5500-6000 this year to 130 million. The fashion business will occupy 11-12% of India fashion industry's market share.

Umang Bedi, head of Facebook India, said: "in India Facebook, fashion is one of the hottest categories.

The top ten hot topics are all about fashion.

Not only Facebook, but also in Instagram, one of every two Instagram users is interested in fashion. "

Although fashion topics are so popular in Facebook, Facebook is very clear about its positioning.

Umang Bedi said that the role of Facebook is to link fashion brands with users.

Facebook will help brands and advertisers connect users and share content with partners rather than competitors.

According to the analysis of Rohit Ramesh, head of Boston consulting, by 2020, the fashion industry in India will usher in tremendous changes.

Nowadays, the buyers of fashion business in India are very labelled, that is, young men living in big cities.

3 years later, nearly half of the buyers of fashion business are women, more than 50% of buyers are from two or three tier cities, and 37% of buyers are over 35 years old.

Based on this change, Rohit recommends that e-commerce sellers should adjust their business strategies timely, such as product categories, quotations, discounts, express delivery and return policies.

Rohit emphasized: "by 2020, 33% of the urban fashion buyers will go shopping online, which means that in the mobile Internet era, people will witness the peak period of mobile shopping in India.

Mobile terminals have become not only the center of brand marketing and sales, but also the core of behavior from product social interaction, market planning to user interaction.

The following are important information points for the report:

One

Mobile era is preferred.

Today, 73% of India's urban netizens and 87% of rural Internet users use mobile devices to access the Internet (mobile phones or tablet computers), while 85% of fashion buyers use mobile phones to purchase PC, and only 15% of them use the mobile phone.

Another 80% of users prefer to use mobile phone APP to buy fashion products instead of mobile web pages.

This poses a challenge to the new e-commerce platform. The mobile phone users in India generally have low cell phone memory. How can they enable users to add new APP to their limited memory cell phones?

On average, each user will save 3-4 shopping APP in his cell phone, and how to become one of them is difficult.

2. many India online shoppers start with fashion.

30% of the initial online shopping users began with shoes and hat clothing.

In the experienced online shoppers, 70-75% will buy clothes, shoes and hats and accessories on the Internet.

Discount and advertising are important ways to attract India netizens to shop online.

The lack of knowledge about mobile APP and return policy is the most worrying factor in their online shopping, so they tend to buy less expensive products when they buy online.

Therefore, flexible payment options and effective ways of return and customer complaints are effective ways to win customers' trust.

3. the development of India's fashion e-commerce market depends on 3 factors.

First,

The number of Internet users will increase by 2-2.5 times in the next 4 years.

The popularity of smart phones and the drop in the cost of mobile charges will make 70% of urban residents become net names.

Secondly, with the improvement of infrastructure and payment means, Internet users will receive a large number of online shopping (30-40%) in the future.

In the next 3 years, 75 million new fashion business users will be added. The scale of the market will increase by 50-60 billion dollars on the basis of the current situation.

Third, with the increase of income, 53% of the mature online shopping families plan to increase investment in online shopping, and it is expected to increase the market size by an additional 30-40 billion US dollars.

4., by 2020, the number of buyers of fashion business in India will double.

The number of female buyers will increase by 2.5 times, and the number of older users will increase by 3 times.

With the improvement of online shopping conditions, online shopping will develop rapidly in small and medium-sized cities.

In 2020, the number of buyers in the 234 tier cities will account for half of the total buyers.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.