The Digital Ecology Of Li Ke Automobile Has A Profound Impact On Its Life Cycle.

01, all kinds of production and living activities around cars are becoming the source of data generation.

With the development of digitization, more and more automobile OEM and first tier suppliers have carried out projects centered on software, which has greatly improved the level of information technology in the automotive industry.

Statistics show that in 2025, the global automotive industry's digital investment is expected to be close to US $170 billion.

The promotion of industry 4, the highly configurable and highly flexible production mode of robot operation can greatly improve the efficiency and accuracy of automobile production, including the application of simulation, encryption, forecasting and analysis technology, etc., can help manufacturers optimize the production system and improve the quality of automobile production, while the digitalization of the supply chain is conducive to the regulation and optimization of inventory and operation costs of the automobile industry.

But the digital pformation of automobile is wider than this. It covers not only the design and development of automobile products, but also the manufacturing links, as well as the back-end travel services.

The digitalization of the automotive industry chain means more links and links with energy and urban pportation. The digitalization of the automotive industry is part of the digital pformation strategy and system of the whole society.

02, data generated at anytime and anywhere

In the whole industry chain, consumers' preferences are collected from social media and shopping websites, so as to influence the design of car appearance, interior decoration, carriage space and so on. To the purchase of raw materials, various parts or components in the production network of intelligent production, such as production, sale, and no person driving, all kinds of sensors, devices and software cooperate with each other to complete data collection, pmission and analysis.

For example, there will be dozens of hundreds of millions of miles tested before the semi-automatic and automatic driving market.

Through the deployment of a large number of highly skilled video, sonar, radar and lidar sensors, the manufacturer collects all data related to driving safety, driving experience, traffic congestion and energy consumption to the AI system. The intelligent system can interrelate and analyze these vast data according to the specific background, and extract valuable information, so as to provide basis for continuous revision and improvement of vehicle and parts design, material selection, production technology and other related fields.

This data collection process will also cover the entire life cycle of the mass produced vehicle, which is a continuous and continuous process, and is also a process of continuous learning, improvement and intelligent decision making of the automotive intelligent system.

03, OEM manufacturers grasp the data and win the market.

Safety is one of the most important concerns of automobile consumers and OEM. Recently, a famous electric car brand has suffered huge losses due to safety problems.

In the future, especially for cars that are driverless or semi-automatic driving, as mentioned earlier, OEM will test the vehicle many times before vehicle mass production in order to avoid collision.

For example, when a person or animal passes through a vehicle, or a sudden obstacle occurs on the road, and even other drivers are abnormal, it is necessary to detect potential hazards by using a camera or radar detection system installed in all parts of the vehicle. The parameters are collected by speed sensors, temperature sensors, images and distance sensors, and are identified by the system, and the intelligent system is used to make correct judgments to guide the driving system to make appropriate responses.

Ensuring the safety of vehicles.

The car OEM may have been more than half successful.

Automobile safety, brand reputation, price, service, appearance, color, interior space, interior design, layout, material, touch, temperature and environment of the car will affect the automobile consumer's preference for cars, the possibility of recommending to friends and loyalty to the brand.

For example, when consumers see the first sight of a car and the moment of opening the door, are they satisfied or disappointed? What is the usual temperature setting in the car? What are the temperature levels in the car? What are the behaviors and habits of driving, whether they like to listen to music, whether they are short-sighted, the general range of vision, how far away from the daily driving? Is it easy to cause damage to the engine or parts, and how to replace the interior and exterior films of car seats? What are the possible mistakes or omissions that need to be made up by the ingenious improvement in the design of Auto parts and systems?

The collection, analysis and extraction of these daily data are expected to provide important basis for car manufacturers' future automotive design and production, precise sales and after-sales service.

The digital ecological process also has a profound impact on business decision making mode and production process, including car seat manufacturers.

For car seat manufacturers, by sharing data collected from vehicle OEM, such as the distance between daily driving or driving, the posture and posture change during driving or riding, we can judge consumers' demand for seat hardness, seat height and space, and even wear resistance, body comfort, heat dissipation and air permeability of different seat fabrics, and determine the design and material usage of seats.

At the same time, the purchasing department of the enterprise can find the most qualified suppliers through the qualified supplier network.

Or products, pfer design and production requirements (including pictures) to their suppliers, complete online trial production, and gradually enter mass production, thereby increasing communication efficiency with suppliers and enhancing pparency and controllability of production rhythm, quality and cost.

The cumbersome and repetitive work of various departments joining the digital platform, such as process approval and drawing of standard product pictures, can be automatically executed, thus improving the efficiency and competitiveness of enterprises.

In the next ten years, digital and Internet of things, technology cooperation, software function and customization solutions will be the main development direction of the automotive industry.

The digitalization of vehicle, the digitalization of automobile production organization and the digitalization of the concept of future travel will promote the digital pformation of the whole life cycle of automobile, including automobile design, automobile manufacturing, supply chain logistics and consumption management.

All departments will be connected, collaborate, allocate and optimize by intelligent departments.

On June 12th and 13, Rick will hold the third automobile seat and interior forum in Shanghai. We sincerely welcome representatives from all sectors of the automotive industry to explore how to meet the challenge by industrial intelligence and take the lead in realizing digital pformation.

[about Rick]

Rick is committed to having the vision of fashion.

Automotive interior and furniture companies develop the leading technology they are longing for.

By promoting the digital pformation of these industries, Li designs brands and manufacturers from all aspects of design to production to help them win the market.

Rick was founded in 1973, and now there are 32 subsidiaries in the world, serving more than 100 countries in the world.

Rick has more than 1650 employees, and its operating income was $313 million in 2017.

The company's shares are traded on the Euronext.