意大利UTT鞋服品牌

　　UTT內(nèi)涵

　　U(Unique)獨特的

　　UTT以思想獨立性為美學(xué)的內(nèi)核支撐，崇尚個性、拒絕平庸，由精神傳顯出的 產(chǎn)品風(fēng)格釋放出鮮明的獨特性。

　　UTT independence of thought as aesthetic core support, respect for individuality,showing the product by spirit of an distinctive style of the unique nature of the release.

　　T(Ture)真實的

　　UTT拒絕一切虛偽的表質(zhì)，追求率真、坦誠的至我心境，強調(diào)忠于思想與靈魂 的真實性。

　　UTT reject all false table quality,the pursuit of straight-forward,honest to my mind,emphasizing loyalty to the authenticity of thought and soul .

　　T(Treasonous)

　　UTT消費群個性不羈、意志堅貞，他們拒絕陳腐的侵蝕、拒絕桎梏的禁錮，對保守的固式具有強烈的批判意識。

　　UTT consumers uninhibited personality,will,faithful,they refused the erosion of old,refused the shackles of inprisonment,type of solid conservative with a strong sense of criticism.

　　品牌定位

　　BRAND LOCATE

　　品牌定位--搖滾精神的時尚解構(gòu)者

　　THE SPIRIT OF FATION DECONSTRUCION OF ROCK WERE

　　品牌血統(tǒng)：源自意大利的“搖滾精神”時尚

　　Brand origin:From the Italy “spirit rock”fashion.

　　品牌主張：用美學(xué)解構(gòu)搖滾精神，用時尚彰顯青春本**rand proposition:The deconstruction of rock and roll aesthetic spirit,youthful qualities of the fathion highlight.

　　品牌文化：追求理想、獨特張揚、真誠感性、突破創(chuàng)新

　　Brand Culture:The pursuit of the ideal,unique unassuming,sincere emotion,a breakthrough innovation.

　　核心價值：時尚外觀、舒適腳感、自由心境、精神表昭

　　Core values:Stylish looks,comfortable foot feeling,free state of mind,spirit table Chao.

　　品牌愿景：世界年輕潮流第一品牌

　　Brand Vision:The world brand shoes influx of young.