Questions And Answers On Dermis Logo Knowledge

What is the connotation of the dermis logo in the new situation? What is a certification mark? What is the relationship and difference between the logo and its trademark? The real leather logo is the trademark of the China Leather Association registered in the State Administration for Industry and commerce.

And registered internationally, it is a symbol of high-grade natural leather, fur and its products.

They include leather shoes, travel shoes, leather (fur) clothes, leather suitcases, leather bags, leather goods, leather and fur products.

The real leather logo shows the following three points to consumers and users: 1, the product is made of natural head leather or fur; 2, the product is a high quality medium and high grade product; 3, the product enjoys good after-sales service.

These three conditions are indispensable.

Therefore, not all natural head leather or fur or leather products made of it are qualified to wear genuine leather labels.

The dermal marker is the pilot work of certification work in China.

The real leather logo carries a new historical mission in the new development period, that is, from the pursuit of "genuine goods" to the pursuit of "boutique", which has become the forerunner and platform for the leather industry to adjust the product mix and pform the economic growth pattern.

According to the needs of the new form, it is given "environmental protection".

New elements such as honesty, quality, fashion and so on, put forward three new connotations in the higher requirements and deeper aspects: (1) the products are not only made of natural leather, but also environmentally-friendly and pollution-free; (2) the products are excellent quality products, and they are required to fulfill their social responsibilities conscientiously in the production process and conform to the concept of circular economy; (3) not only require the products to have good after-sale service, but also require the company to establish a perfect after-sale service system, and the aim should be the integrity of consumers.

A certification mark is a trademark used to prove the characteristics of raw materials, methods of production, quality and origin.

The relationship between certification marks and ordinary trademarks is that they can be attached to a product carrier.

The two are not contradictory.

The difference between the two is that the product trademark indicates the particularity of the main body of the product.

The certification trademark can not reflect the peculiar characteristics of the main body of the product, but prove some attributes and characteristics of the product.

In addition to the dermal marks, China's certification marks include "pure wool logo", "green food logo", "organic food" and so on.

The dermis logo was registered in 14 countries: Czech, Egypt, France, Germany, Hungary, Italy, Kazakhstan, Russia, Spain, Portugal, Romania, Poland Finland, and Britain.

The rules for the designation of genuine leather logo series are: genuine leather logo + product characteristics ten product classification name, such as: leather logo leather shoes products, leather logo leather clothing products, leather logo eco leather products.

Two, why do we need to implement dermal markers?

From the perspective of industry, leather logo is a brand strategy of China leather industry. Its main goal is to enhance the overall brand image of leather products through the implementation of leather logo in the whole industry, so as to enhance the competitiveness of China's leather products in the international market.

From the perspective of enterprises, it is precisely because the logo is rich in brand connotation, and the company wears a genuine leather logo. It will combine the intrinsic value of the genuine leather sign with the brand culture of the enterprise, and achieve the upgrading of the corporate image and its brand. At the same time, by implementing the real leather logo, it helps regulate the competitive behavior of the enterprise and make the enterprise develop a healthy track for competition.

From the perspective of consumers, leather logo is a symbol of quality. It indicates that the relevant products are not only of high quality, but also have good after-sale service system.

From this point of view, consumers should be the ultimate beneficiaries of the "genuine leather logo" brand war.

The Chinese leather industry association, with the third party's just stand, bears unshirkable joint and several liability to consumers of genuine leather label products, so as to ensure the legitimate rights and interests of consumers.

Three. What management bodies are there in the implementation of the true mark walking? The China Leather Association is the registrant of the genuine leather logo certification trademark and enjoys the exclusive right of the genuine leather label.

The Leather Association of China Leather Association is guided and supervised by the State Administration for Industry and commerce, the State General Administration of quality, technology, supervision and inspection and quarantine and the Federation of China Light Industry Association.

Shen Leather Association is fully responsible for the evaluation and implementation of leather label products.

Evaluation and implementation must reflect the fairness of the third party.

In order to ensure the normal operation of the dermis logo, the China Leather Association has set up a pipe burying system consisting of the office of dermal signs, the appraisal committee of leather labels and the social supervision division and cooperation and mutual supervision.

Commissioned the national leather products quality supervision and inspection of Shen Xin and the national footwear quality supervision and inspection of Shen Xin as a real leather label product quality inspection agency.

Four, which enterprises and products can apply for leather labels? All those who are legally registered in People's Republic of China and have independent civil liability and engage in leather products production and distribution activities can apply to the Shen Leather Industry Association for the use of genuine leather signs.

The applicant must have the following conditions: 1. It should have a history of production and operation for more than two years; 2, establish a quality assurance system that is in line with the GB/Tlg0000 (ISO-9000 Series) standard; 3, have an effective after-sales service system; 4, the products that apply for hanging products should have the prescribed output; 5, they should have advanced production processes and complete testing methods.

6, strictly abide by the relevant laws and regulations of the state, have a more standardized system of social responsibility burying system and relevant provisions, so as to ensure that workers enjoy the labor income, legal rights, welfare benefits and social security provided by the state.

The occupational health and safety management system has been established and implemented, with good health and safety working environment.

7, respect others' intellectual property rights and consumers' rights and interests, take honesty as the foundation, and maintain fair competition in the market order.

The products with genuine leather logo should have the following conditions: 1. The main fabrics used in genuine leather label products should be natural head leather and natural fur, and some other materials are allowed to be used, but the area of use should not exceed the "technical manual of leather signs"; 2, the leather label products are exquisite workmanship, and the products are medium and high grade. 3, the quality of the genuine leather label products should meet the requirements of the relevant national standards, industry standards and the technical manual of the leather label. 4, the raw materials used in the leather label products should conform to the relevant environmental protection requirements of the state.

The raw materials used in the products should comply with the relevant environmental protection requirements of the state.

Five. How should we apply for the leather label? The enterprises that apply for the leather label should first obtain the regulations and application form of the leather logo from the leather logo Office of the China Leather Association, and apply again after studying the articles carefully and confirming that their products have the conditions of wearing leather labels.

At the same time, submit the application form for dermal signs.

A letter of recommendation from the local subjective department or consumer association and technical supervision department must be issued to prove the quality and economic benefits of the application company for nearly a year.

In addition, a certificate of registration for industrial and commercial enterprises, a trademark registration certificate and a certificate of domestic award should be provided.

The office of the dermal signs will examine the documents submitted by the applicant according to the regulations of the "real leather mark".

The assessment will be completed within three months from the date of acceptance, and the result will be notified to the applicant in writing.

All units that have been approved to use the dermis sign are signed by the Chinese Leather Association and enterprises for the use of genuine leather signs, issued the certificate for the use of genuine leather signs and issued a bulletin on the media.

Six, how to carry out the daily quality supervision and management of the dermis logo? The qualification of leather label is not practiced. The Chinese leather association should conduct a comprehensive dynamic assessment and management of the dermis products in the market competition. If the products which do not conform to the industry standard and those who violate the "leather label regulations" are warned, the China Leather Association has the right to cancel its leather label.

The real leather logo is marked with a real leather label product quality supervision service telephone. When consumers buy genuine leather label products, if they are in trouble in the process of electricity, they can inquire and complain to the office of leather signs at any time by telephone. When the office of the leather logo solves problems for consumers, it can grasp the quality of products and after-sales service of the enterprises in time by communicating with the production enterprises and consumers. All complaints and handling situations are recorded as one of the criteria for evaluating the product quality and after-sales service of the enterprise.

Every year, the office of the dermis signs a product quality inspection for the production enterprises. The specific way is to send special products to the enterprises in the circulation field or the production area, and then send them to the national leather products quality supervision and inspection center or the national footwear quality supervision and Inspection Center for testing. If the quality of the products is not qualified, they should be doubled and sampled.

The monitoring of product quality also includes monitoring of the quality burying process in the production process of the leather label office. Every year, the office of the dermal signs will send personnel to visit the enterprises, and inspect and evaluate the production site and burying process of the enterprise.

It is pointed out that the defective time limit should be changed to the unqualified enterprises, so as to ensure that the production enterprises produce quality products.

Seven, what is the special mark of genuine logo brand? What are the specifications? What are the security measures taken?

The registered trademark of genuine leather logo is made of an entire sheep, a pair of horns and a leather shape.

The whole shape is round and drum shaped.

In the middle of the design, there are three letters of "GLP", which are the abbreviations of the real leather logo.

The color of the main body is black with white background, and the three English letter is red.

Design implication: cattle, sheep and pigs are the three main natural leather materials of leather products. The patterns are round and drum shaped. They symbolize the drum of the main processing equipment of leather industry, and on the other hand, symbolize the development of leather industry.

The logo of genuine leather logo is book page, and the sign is divided into two specifications: type A 3.5 cm X5 cm, B type 7 cm X5 cm.

Leather shoes and small leather products are of A type, leather clothing and large leather parts are B type. The two sides of the signs are exactly the same as the color.

On the bottom of the genuine logo, there is a special anti counterfeit print on the white bottom. The logo is at the top of the logo. The logo is printed with Chinese and English characters in the "genuine leather sign". The word "black leather" is printed on the bottom of the logo. The inside page shows how to use the genuine leather logo to protect the legitimate rights and interests of consumers and the anti counterfeiting measures of the signs. The back of the paper introduces what is the real leather logo. "R"

Eight, how does the Distribution Department identify the authenticity of genuine leather logo products and how to participate in the work of "counterfeiting"?

First, we need to identify the authenticity of the dermis logo in seventh ways. Secondly, we invite the production enterprise to produce a copy of the certificate for the use of the genuine leather mark, and the copy of the certificate appears under the ultraviolet lamp irradiation. There are also the words "genuine leather" and "GLP".

In addition, in order to facilitate the wider distribution unit to better identify whether the production enterprise is a leather label or hanging enterprise, our association will send the list of the newest leather label enterprises regularly to the main distribution organizations in China. At the same time, I will also select relevant media and publish the list of the real leather label enterprises regularly for reference by the Distribution Department.

Nine, how can consumers use real leather signs to protect their legitimate rights and interests?

Consumers should first understand the characteristics of genuine leather signs. Secondly, we should properly keep the invoices and signs of genuine leather signs. Once we find the quality problems, we must buy the invoices and the genuine leather signs in the "three packages", and then go to the Distribution Department (or production enterprises). If we disagree with the sales department, we should ask the sales department to sign the "please sign the logo office" on the back of the invoice, and add the official seal.

After that, consumers can weigh invoices and merchandise directly to the office of the real leather label for complaint.

Please pay special attention to the consumers: the genuine leather logo brand is the only evidence of the genuine leather logo products. Consumers must preserve the brand of the genuine leather label. When the office of the leather logo accepts complaints, it will need the consumers to provide the genuine leather label.