Website Project Business Plan Template

Report directory

(text less than 2-3 pages)

I. simple description of project (purpose, meaning, content, mode of operation)

Two. Summary of market objectives

Three. Project advantages and features

Four. Analysis of profit sources

Five. Investment and budget

Six. Financing options (financing and investment)

Seven. Financial analysis (budget and investment remuneration)

Chapter 1 project background

First, the reasons for the project.

Two. Background of project environment

Three. Project advantages analysis (resources, technology, talent, management, etc.)

Four. Feasibility of project operation

Five. Project uniqueness and innovation analysis

The second chapter introduces the project.

First, the purpose of website construction.

Two. Positioning and overall objectives

Three. Website planning and construction progress

Four. Resource integration and system design

Five. Website structure / column plate

Six. Main column introduction

Seven. Business model

Eight. Technical function

Nine. Sources of information / resources

Ten. Project operation mode

Eleven. Website advantages (Resources / content / mode / technology / market, etc.)

Twelve. Intangible assets

Thirteen. Strategic alliance

Fourteen. Website copyright

Fifteen. Overview of revenue sources

Sixteen. Project economic life

The third chapter. Market analysis.

Internet market situation and growth

Two. Market position of business models

Three. Target market setting

Four. Market conditions in traditional industries (the basis of market resources)

Five. Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and the main factors affecting the market analysis of market size, market structure and division, specific audiences, etc.

Six. Market growth (website PageView and consumer market)

Seven. The market advantage of the project (save time, save time, save money, save money, etc.) for the market characteristics of a particular group of people.

Eight. Market trend forecast and market opportunity

Nine. Industry policy

The fourth chapter is competition analysis.

1. Whether there is an industry monopoly.

Two. Look at the market share of competitors from market segmentation.

Three. Major competitors

The fifth chapter is the commercial implementation plan.

Introduction to the general plan of business mode implementation plan

Two. Marketing planning

Three. Market promotion

Four. Sales mode and links

Five. Operation process

Six. Formulation of procurement and sales policies

Seven. Price plan

Eight. Services, complaints and returns

Nine. Promotion and market penetration (mode and arrangement, budget)

1. main promotion methods

2. advertising / PR strategy, media assessment

3. membership system, etc.

Ten. Profit analysis

Eleven. Sales information statistics and sales records, sales cycle calculation.

Twelve. Market development plan, sales target (near term, mid term), sales estimate (3-5 years) sales, occupancy and calculation basis.

The sixth chapter is technical feasibility analysis.

1. Platform development

Two. Database

Three. System development

Four. Web Design

Five. Safety technology

Six. Content design

Seven. Technical personnel

Eight. Intellectual property rights

The seventh chapter is the implementation of the project.

1. project implementation concept (company establishment, organizational structure and ownership structure)

2. website development progress design and stage goal

3. marketing progress design and stage objectives

4. establishment of administrative departments, recruitment and training of employees.

5. cost estimate for project implementation

The eighth chapter is investment description.

I. statement of fund requirements (usage / duration)

Two. Capital use plan (i.e. use) and stages.

Three. The composition of project investment and the classification of fixed assets investment.

Four. Main liquidity composition

Five. The form of investment (loan / interest rate / interest payment conditions / equity swap common stock, preferred stock, equity / corresponding price, etc.)

Six. Capital structure

Seven. Ownership structure

Eight. Equity cost

Nine. The degree of investor involvement in company management.

Ten. Report (regular report to investors and budget for capital expenditure)

Eleven. Payment of miscellaneous expenses (whether to pay agency fees).

The ninth chapter is investment return and exit.

Listing of shares

Two. Transfer of shares

Three. Equity repurchase

Four. Dividends

The tenth chapter is risk analysis and avoidance.

I. policy risks

Two. Resource risk

Three. Technical risk

Four. Market risk

Five. Internal links out of risk

Six. Cost control risk

Seven. Competition risk

Eight. Financial risks (accounts receivable / bad debts / losses)

Nine. Management risk (including personnel / personnel flow / key employee dependence)

Ten. Bankruptcy risk

The eleventh chapter is management.

I. organizational structure of the company

Two. Existing human resources or management team

Three. Management system and coordination mechanism

Four. Personnel plan (equipment / Recruitment / training / assessment)

Five. Pay and benefits package

Six. Equity allocation and Subscription Scheme

The twelfth chapter is business forecasting.

First, website management.

1. visitor growth forecast

2. member growth forecast

3. Industry Alliance prediction

Two. Sales volume, gross sales, gross profit margin, growth rate, rate of return on investment and calculation basis.

The thirteenth chapter is financial feasibility analysis.

I. financial analysis notes

Two. Financial data forecast

1. income statement

2. cost breakdown

3. salary level schedule

4. detailed list of fixed assets

5. balance sheet

6. profit and profit distribution schedule

7. cash flow statement

Three. Financial analysis indicators

Indicators reflecting financial profitability

A. investment recovery period (Pt)

B. investment profit margin

C. investment profit tax rate

D. uncertainty analysis

I. annex.

1. main business team list and resume

2. professional terminology description

3. corporate image design / publicity materials (logo design, manuals, publications, packaging instructions, etc.)

Two. Schedule

1. market audience analysis (population distribution / quantity, etc.)

2. Internet growth table

3. list of major equipment

4. Internet market survey

5. forecast analysis table

6. various financial statements and financial statements

* the plan must be typed by computer, interlaced and printed with wide edges. The title should be bold bold and bold.