Mei Dong: The Flowery Flower Of The World Famous Brand Is Irrigated With Blood And Sweat

"P", from an ordinary sewing worker, has gradually grown into a company executive who controls and promotes world famous Bosteng leapfrog development. She relies on hard working attitude and vigorous working enthusiasm, as well as the desire to create world famous brand and enhance national ambition.

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For more than 20 years, she has been improving her personal cultural level and professional quality. She has obtained professional certificates such as graduating from EMBA master's degree of Fudan business administration, "enterprise patented worker", "qualification of internal auditor of quality system" and other professional certificates. P

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< p > she has made great contributions to the overall growth of the scale and output of China's down garment industry and the overall upgrading of technological innovation and quality upgrading. It has become an outstanding representative of tens of millions of female workers in China's textile and garment industry, and has been elected vice president of Jiangsu apparel Association and executive director of Jiangsu import and Export Chamber of Commerce.

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In April 27th this year, the national model workers and advanced workers' commendation conference, held in Beijing in April 27th, was awarded the honorary title of "national labor model".

This is the honorary title awarded by the CPC Central Committee and the State Council to those who made significant contributions in the cause of socialist construction.

This is also the second Boston people who won the honor after Gao Dekang, the chairman of the company's board of directors, was awarded the national model worker in 2000.

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< p >, she is the executive director and executive vice president of Bosideng International Holdings Limited.

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< p > with the effort and sweat to open the world famous brand gorgeous flower < /p >

< p > as an enterprise operator, Mei Dong regards his pursuit of excellence and pursuit of perfection as his belief.

With her participation, manipulation and drive, Bosideng went out of nowhere, from small to large, and walked out of a successful road for private enterprises to implement brand strategy and achieve leapfrog development.

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"P" Bosideng brand was founded at the beginning. Mei Dong, one of the company's core leaders, realized that design innovation is the soul of the clothing industry.

She promoted the company to explore and hire a group of young designers with potential in China, and encouraged them to go deep into the market research and accurately grasp the popular elements.

Bosideng design team, combined with the fashion trend at home and abroad, boldly attempts to pform the traditional "thick, heavy and swollen" down jacket into a "thin, fine and pure" integrated winter fashion, making Bosideng design perfect.

In China's international clothing week, Bosideng, the only representative of China's winter clothing for 14 consecutive years, has released the fashion trend to the world, and is known as "fashion pioneer in the field of winter clothing".

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< p > during the product development and production of Bosideng, Medong, starting from the ideas and requirements of modern enterprise management, focuses on human centered management and continuously improves the core competitiveness of enterprises.

In 1996, she put forward the enterprise quality policy of "international standard management, improving quality, meeting users' needs, and actively improving continuously", and constantly improving the quality management level. Bo Namishito "everything is a boutique."

In terms of product services, she urged the establishment of Bosideng after-sale service department, which requires the company to set up the aim of "meeting the needs of consumers most likely", and "prefer to suffer losses and never let consumers suffer", making Bosideng down clothing "quality and better after-sale service" become the general recognition of consumers throughout the country.

Under the leadership and participation declaration of Medong, Bosideng was awarded the highest quality award in China in November 2008 - the national quality award.

Today, Bosideng is famous for its quality management, and has become a paragon of "made in China", striving for excellence, meticulous and striving for excellence.

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P as a labor-intensive enterprise, Bosideng carries more responsibilities in absorbing social labor force.

To speed up the pace of modernization and to support the economic development of the less developed areas, Mei Dong has been involved in the formulation of Bosideng industrial pfer development plan, and decided to build production bases in North Jiangsu, Jiangsu and the economically underdeveloped areas, so as to achieve an orderly gradient pfer of processing and manufacturing industries.

In recent years, 6 major production bases have been established in Jiangsu, Changshu, Shandong, Dezhou and Yangzhou Gaoyou, Jiangsu Xuzhou, Suqian Sihong and so on, which have accumulated more than 2 labor and employment positions, and indirectly led to the upstream and downstream industrial chains of East China from fabrics, accessories, down, packaging, dyeing and weaving to terminal sales, so that more than 200 raw and auxiliary materials units and more than 280 outward processing units have been flourishing.

During the financial crisis, Mei Dong promoted the company to enhance the guidance and guidance to the small and medium-sized enterprises around the world and help them successfully break through.

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< p > to shape Bosideng's international brand image, achieve healthy development and sustainable operation, in 2004, the company decided to establish a special brand management company from Mei Dong organization, which is responsible for the overall planning and promotion, promotion and maintenance of the brand.

She urged domestic and foreign well-known expert teams to make systematic planning for Bosideng brand and formulate the development strategy of brand internationalization, including international positioning, promotion, marketing planning and so on.

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< p > in recent years, Bosideng has been steadily and steadily upgrading its international competitiveness. Bosideng brand down jacket has entered the mainstream markets of the developed countries of the United States, Russia, Canada, Japan, the United Kingdom, Switzerland and other developed countries.

In September 11, 2007, Bosideng down garment was rated by the State Administration of quality supervision and inspection as "China's world famous brand product" and became the only world famous brand in China's clothing industry.

At present, the world's market 1/3 down clothing from Bosideng, Bosideng has become a well-known brand in the field of global cold clothing.

In the rapid rise of Bosideng from "made in China" to "world famous brand", Mei Dong has made an unquestionable important contribution as one of the core participants.

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< p > to explore the new strategy of winning the market with dedication and perseverance < /p >

< p > before becoming the executive vice president of Boston, Mei Dong took charge of the marketing headquarters of the company.

In his term, Mei Dong played a decisive role in the rapid expansion of Bosideng's national market.

At the beginning of his term, meidun was acutely aware that the market demand of down garments was influenced by seasons and fashions, and the rapid response ability was one of the main reasons affecting the development of down jacket brands.

She made decisive decisions, made bold adjustments to the original marketing system and marketing area of Bosideng, established a new marketing mode with closer ties with dealers, more scientific management and faster operation, so as to create an integrated operation supply chain with fast response and strong execution.

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After years of painstaking efforts, Bosideng has set up 84 sales branches nationwide, with more than 5000 outlets, and the market has covered the whole country. P

Under the leadership and efforts of Medong, Bosideng marketing team has become the trump card of the domestic market, and has continuously created the sales miracle of Chinese brand clothing.

According to the market statistics and monitoring released in 2009 by the National Bureau of statistics, China industry and enterprise information release center, Bosideng's brand occupies 37.96% of the market share of the whole country, and is firmly established in the absolute leading edge in the field of cold proof clothing in China. The leading product Bosideng down jacket has been sold for 15 consecutive years, the first place in the country's sales and market share.

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Less than P, the most impressive and admirable impression of the industry is that in 2005, the sales headquarters of Medong was less than one year. The annual sales volume of Bosideng rose from more than 3 billion 800 million yuan a year to 6 billion 500 million yuan, almost doubled. The industry authoritative media "China Textile" once praised: "such a huge achievement is indeed staggering. If we can find out the secret of her trading, maybe we can write a classic business textbook."

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"P", as early as the beginning of the development of enterprises, Mei Dong realized that if we want to achieve greater development, we must go abroad to improve our competitiveness in the international market.

In the mid 90s of last century, after the restructuring of the enterprise, she was ordered to take charge of the company's export business.

Mei Dong diligently studies, strictly demands, seize opportunities and accumulate more resources to expand Bosideng's international trade channels.

With her promotion, Bosideng became the first Chinese garment enterprise to enter the market of Russia and European and American countries, and export earning increased year by year.

In 2009, despite the impact of the international financial crisis, the total export volume of Bosideng increased by 25%.

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In recent years, Medong has actively participated in the strategic pformation of Bosideng's four seasons development, and has made efforts to expand the non seasonal products and business areas, and promoted the pformation of enterprises to the world-famous clothing brand integrated carriers. P

In 2008, two Bosteng men's wear flagship stores opened in the UK, creating the first place for China's own brand stores to land in the European market.

In 2009, Bosideng bought the Jiangsu KangBo clothing and the American tidal brand Rocawear, and launched the large-scale expansion plan of Bosideng men's clothing at home and abroad.

In the list of "the 600 most prestigious companies in the world" released by ReputationInstitute, Bosideng ranks 160th among the 25 largest enterprises in the world, becoming the highest ranking brand of Chinese garment enterprises.

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This year, Mei Dong is more directly involved in the implementation of product mix adjustment and brand optimization combination, pushing Bosten men's clothing, urban fashion leisure brands BOSIDENGVOGUE and SNOWFLYING.

In the company's development plan, in the next three to five years, the percentage of the non down garment business in Bosideng will be raised to 30%, so that the company will grow into a multinational group with sales amounting to tens of billions.

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< p >, referring to the important role of Medong in the company's marketing, the employees of Bosideng marketing system have no regrets: "Mei Zong's selfless devotion and perfect work style deeply infected the whole team.

Under her leadership, we work with goals, methods and spirit, and we can move forward closely around the company's overall goals.

Boston can achieve such a good market performance.

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< p > write true to pure harmony movement with sincerity and love < /p >

< p > Mei Dong firmly believes that "human" is the first element of the development of an enterprise. Employees are the promoters of enterprise development and the most valuable asset of enterprises.

She often said: "protecting employees' employment stability, giving reasonable remuneration and benefits, providing opportunities for growth, helping and promoting personal development of employees is an unshirkable responsibility for enterprises. As long as employees feel the warmth of their enterprises, they will take it as their home and inspire enthusiasm."

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During the period of "P" Mei Dong's internal management, we strive to break through the "small peasant consciousness", innovate the management concept, promote the implementation of the "talent development project" and strive to provide employees with the external environment for growth and progress.

Enforce the selection system of "able persons and mediocre persons", boldly promote the young people of about 30 years old, and cultivate a group of highly qualified practical talents with both ability and integrity, establish "Bosideng Management College", and carry out post education and training by experts and scholars from Fudan University, Shanghai Jiao Tong University, Soochow University and other colleges and universities, and continuously improve their professional level. In view of the generally low level of cultural level of the production line employees, special funds are allocated annually to implement staff skills training, and regular and irregular organization of professional and technical personnel and workers to participate in knowledge update training, so that employees in Bosideng work for several years, become training and training and continuous growth for several years.

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In P's daily life, Mei Dong takes the initiative to care for employees and listen to their voices.

She has made great efforts to improve the staff's housing and accommodation conditions, and promote the company to build spacious and comfortable apartment buildings in various production bases. There are youth activity centers, life supermarkets, post offices, bank ATM terminals, telephone bars and Internet bars in the living area. The rooms are equipped with fans, cable TV, electric fans, sand hair, bathroom, balcony and so on.

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< p > Mei Dong deeply loves her own businesses and employees. Every employee means a responsibility to her.

She always pays attention to her employees who are simple and smart, who care for her employees, and do their best to give their employees and their families their meticulous care.

Bosideng has thousands of salesmen scattered throughout the country. Mei Dong is afraid that they are alone in the absence of constraints. They have signed an agreement with them. The annual sales award is not distributed to the family members, but is handed directly to the family members. It is obvious to the employees that they are responsible for their responsibilities and their families are responsible.

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"P", while leading enterprises to create material wealth, Mei Dong actively participated in charitable and charitable undertakings and took the responsibility of corporate social responsibility and created a more valuable spiritual wealth.

With her advocacy and participation, Bosideng has become the governing unit of the China luster Promotion Association and the shareholder unit of the brilliance 49 group.

In early 2008, a heavy snowstorm occurred in the southern part of China. Bosideng donated more than 110 million yuan down clothing to support the disaster area, providing warm weather for the victims.

After the 5 / 12 earthquake in Wenchuan, people in Medong County, who were in the affected area, donated two times to the disaster area in two times a week, and instructed Chengdu branch to allocate most of the materials in Chengdu to the disaster area.

She also contributed to Bosideng's contribution of 10 million yuan to rebuild the new Beichuan middle school.

In two years, Bosideng donated more than 83 million yuan to the disaster area and moved Sichuan with sincerity.

She also personally ordered the arrangement to open up a green channel for employment and love for the masses and students in the disaster area. More than 400 employees from Sichuan were enrolled in Bosideng.

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< p > in April 14th this year, a strong earthquake of magnitude 7.1 occurred in Yushu County, Qinghai province.

The disaster area was located in the cold area with high altitude. After the earthquake, the electric power was interrupted and the heating facilities were paralyzed. A lot of cold resistant materials were urgently needed. She immediately put forward the proposal to donate relief materials to the board of directors of the company and got the full support of the chairman of the company.

So, in the shortest time, she urgently raised $11 million worth of emergency supplies and rushed to the disaster area overnight.

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In the sense of wealth in P, wealth means responsibility. Only by assuming the responsibilities that we have, will we be worthy of the expectations of the people and the demands of the times.

In recent years, she has actively promoted the company to invest a lot of money in glorious charities, science and education, culture and health, disaster relief and public welfare and environmental protection.

Inside and outside the Great Wall, North and south of the Yellow River, snowy plateau, ice cold area...

Bosideng love seeds like dandelion sown all over the country.

According to incomplete statistics, Bosideng has donated more than 500 million yuan to the public welfare organizations such as the China Charity Federation and other sectors of the community for many years.

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