Seven Wolves Use Advanced Order System To Lead The Fashion Movement.

Customer sentiment: Dong Yuxiong, general manager of seven wolves sporting goods Co., Ltd., said: "implementing the national market strategy is inseparable from an information platform which is closely integrated with the marketing management process.

Selecting an information partner who is familiar with the operation rules of the industry and knows all the details is very important for the implementation of the management of seven wolves enterprises.

We are very determined to choose OPPLE software to help us win the battle of the decisive terminal and quick response.

Company profile: in March 2005, relying on the strong brand culture, human resources and mature brand operation mode of the seven wolves group, the sporting goods of Quanzhou seven wolves were formally established. The company specializes in researching, designing, producing and selling "SWSPORTS" brand sports products. The products include fashionable sports leisure shoes, sportswear and sports bags, sports caps, professional balls, professional racket and other related sports products, and draw inspiration from the lifestyle of the young generation who are well versed in the urban atmosphere. The product design is fashionable, avant-garde, new and unique, reflecting the higher, faster, stronger, and impossible to say no sports spirit.

Seven wolves sports general manager said, "to create the first brand of fashion sports", in the near future, the seven wolves will strive to become a top class brand in China, and provide more fashionable and professional sporting goods for the majority of sports fans.

Tortuous information process: in recent years, with the increasing production orders and the rapid expansion of the market area, the pressure from the market competition makes the management of Quanzhou seven wolf sporting goods company increasingly feel the importance of the intermediate links such as information pmission, market reaction and logistics control. Any link can not be accurate and timely, which will bring serious economic losses to the business operation.

The scale of enterprises is relatively large, and tens of millions of SKU a year should be meticulous management, only rely on information technology; second, now the clothing industry is largely playing inventory, inventory management is good or bad and retail terminal information is very important, directly determines the market competitiveness of enterprises.

Third, in the sporting goods industry, the competition between enterprises has developed from brand competition and process management competition to information management competition. Information competition is the competition of ERP efficiency, how to reduce the invalid inventory to the lowest level, how to get effective information more quickly and effectively, so as to make scientific decision?

Informatization has become a necessary means for the seven wolves to become the top brands in China.

The construction of the information system of the seven wolves began very early. At first, they first worked with a well-known ERP manufacturer in Beijing to implement the distribution system.

However, due to its product industry is not prominent, many characteristics of the garment industry demand is not very good solution, and ultimately the construction of information technology has no end, only accumulated some experience.

Since then, the seven wolves have chosen a software company specializing in clothing industry and a small name, but they haven't built a complete and efficient real-time information system since its last experience.

In March, 05 years ago, the seven wolves fashion campaign was formally established. The seven wolves group was able to see the importance from its careful preparation, strength and intensity.

In August 2005, the seven wolves began to devote themselves to information construction. In view of the experience of a series of information-based applications at the headquarters of the group, the seven wolves campaign was carefully selected and unintentionally contacted with OPPLE software, and after initial communication with OPPLE consultants, a preliminary cooperation intention was reached.

In May, OPPLE software implemented the seven wolves. Our consultant suggested that the project should be completed in three phases and gradually completed. The first phase will focus on improving the company's internal processes and optimize the business process. The two phase will implement the company's branches and distributors at the national level, and integrate resources; the three phase will implement the national retail terminal, terminal management and data collection.

Implementation: we found that keeping the original process would lead to the separation of departments and departments within the company, and the business contacts with the higher level manufacturers and the lower dealers had different degrees of loopholes, and the work efficiency could not be guaranteed.

Therefore, in order to achieve the optimization of management, OPPLE proposes to carry out business process reengineering, solidify the optimized process through DRP, pform traditional industries with information technology, and achieve process management.

On the basis of in-depth investigation by OPPLE consultants, OPPLE submitted the "seven wolves campaign flow optimization report".

Three major suggestions for optimization are put forward: 1, the establishment of information center and commodity department, the promotion of company informatization and commodity management; 2, the warehousing department divestiture from the marketing center, and merge into the logistics distribution center, coordinate the management of logistics and distribution; 3, strengthen the use of Finance in the whole process, and control the entire capital chain.

Dong Zong of the seven wolves attaches great importance to the implementation of the system. From top to bottom, the system has been successfully launched.

Remarkable achievements have been made. Because the market of seven wolf industrial Limited by Share Ltd has spread all over the country and around the world, information and data such as sales situation, stock situation and fund situation in different regions can not be timely feedback before, often resulting in backlog of production products and funds.

After the system, the whole country and the rest of the world are connected through the information network, realizing timely pmission and data sharing, and getting the product's sales, inventory and funds in time and place. This provides a reliable basis for the enterprise's decision-making and the direction of production.

It provides a basis for enterprise decision making, because information sharing, data timely and reliable, so that leaders of enterprises are clear about all kinds of situations of enterprises, and provide sufficient basis for business decision-making and strengthening management.

For example, a full understanding of inventory status provides a basis for enterprise leaders to reduce inventories.

A thorough understanding of sales status provides a basis for business leaders to enhance product sales and marketing.

If we fully understand the purchasing status, we can provide the leaders with how to improve and strengthen the management of procurement bottlenecks.

To effectively prevent the business loopholes in the process of shipping goods to the dealers, the number of the actual goods and the inventory do not match the warehouse inspection. After the system is implemented, there are two ways of matching management, that is, static and dynamic two ways of matching, providing a good business management platform for purchasing and sales personnel.

It not only improves the work efficiency, but also makes the management of footwear products more scientific.

When the warehouse inspecting, it will be input according to the actual goods.

Compared with the quantity list provided by the purchasing department, if the difference is found, it is necessary for the purchasing department to confirm, rather than "one family" to prevent the "wrangle" phenomenon.

There will be no reliable reference data to the lower dealers before the ordering system will become more powerful, and the ordering situation of dealers can not be mastered in real time during the ordering process.

As a result, the order will be inefficient. Usually, it will take 1 months to place orders at once, and data is sorted, sorted, filed and repeated.

After the system, according to the dealer's annual sales of various types of goods, and analyze the sales situation of the whole market, horizontal and vertical comparison is made.

Scientifically formulating indicators for dealers, and ordering products at the time of ordering, real-time analysis of the order of all goods and all dealers, as well as the percentage of indicators completed, the terminal merchants only need to confirm their orders, the system automatically generates orders for merging into branches, and the system is then merged into the orders of the general company. In a few days, the order is completed scientifically and effectively, and the abnormal situation can be found effectively in the process.

The on-site application of the ordering system enables the national distribution partners to grasp the specific information of the commodity adjustment and the completion of the index in the first time, so that the whole ordering process can be more pparent and more rational.

It greatly reduces the whole order period, and provides sufficient time for the later listing of commodities. The whole order process will use the barcode input method to effectively reduce the probability of error. The whole order will be modeled by the system, and the instructions of the system will be strictly executed, so that the ordering will be more orderly and the work efficiency will be greatly improved.

So far, the seven wolf campaign has successfully applied OPPLE software ordering system to hold 4 order meetings.

The successful implementation of the information project of the seven wolves has improved the market adaptability and the ability of data analysis and decision making. Meanwhile, the inventory situation of the enterprise has also been greatly improved.

Up to now, the seven wolves have constructed an efficient enterprise overall process system through comprehensive information construction, and realized the rapid pmission of information to enhance the competitiveness and innovation ability of enterprises to participate in the market.