How Does A Shopkeeper Use Marketing To Increase Profits?

A lot of people in traditional marketing also call brand marketing. In the early stage, a lot of money is needed to create fame. Later, it can increase profit point, but this marketing mode is not suitable for ordinary retail shopkeepers, because they do not have such a strong fund and team at all. And now most of the traditional retailers do the running water customers. Almost speaking, they have no marketing at all.

There is also called direct marketing, with the smallest input in exchange for the greatest value.

For example, analyze the attributes of the crowd around the store (age, consumption level, interest and hobbies), product positioning, store style, market traffic, market share and input-output ratio.

This is something that needs to be done in the early stage.

Traditional marketing has been done by many shopkeepers. Many shopkeepers are interested in direct marketing.

First, let's analyze what the traditional retailers are doing now.

In addition to discount activities, many shops do not do any marketing planning. For example, how to increase the conversion rate of shops and how to get more traffic, even if they want, they are also traditional ways, such as leaflets, business cards and so on.

The conversion rate is not just a product problem, but there are many factors. For example, the crowd analysis around the shop, many people are thinking of opening a clothing store. Before they start the shop, they only consider a lot of people in the surrounding area, but there is no detailed analysis of the classification of the people in this pedestrian street. Is there a lot of men or women? What kind of interests do they have at this stage? What kind of consumption do they have? What kind of consumption level do they have? Is their maximum purchase resistance point the price or the style or quality? How far is the pedestrian street from the large commercial city or the urban area? What are their advantages and disadvantages? These are some data to be analyzed before opening the shop.

Through half a month's time analysis, basically you can grasp the situation of this market. At this time, we can confirm the style and style according to the data of crowd analysis, even the price positioning can be determined in advance, and then the grade of decoration can be determined by the data obtained from these analyses, and then the choice of source of supply.

This author thinks that the fastest way is to borrow power, and you find yourself a source of exhaustion. Just like Taobao training class, many students ask how to select products in the market. Actually the most efficient way is to find a successful person and let him take you to the market! When you find someone who has already mixed up the market, then you can tell him what product you want and they can tell you the stall address.

Conversion rate also includes your shop decoration, shopping guide, clothing matching, pricing and so on. Here is a lot of knowledge at every point.

I once went to a classmate in Shaoguan to see his shop. I saw a lot of problems. People are all enjoyable. From the point of view of humanity, consumers need to enjoy in high-end places. But according to the positioning of your products, decoration must be higher than your clothing value.

Because of the length of the problem I write a data analysis to improve the conversion rate!

First, arrange one.

A pen, a regular word, is 5 people, how many people come in a day, how many people consult, how many people buy, so that we can see some problems through data.

If you come in less consultation, that proves that your product price or style is not in line with this group of people. If you come in more and more consulted, but you will buy less, that is because your price and promotion efforts are not good, that is, the business ability of the shopping guide takes up a large proportion.

People calculate the rate of inquiry conversion, so you can figure out how many people will enter the business.

Of course, there is a very important thing here.

The people who come in are mostly looking at what kind of products and what kind of products they see more. Then, by adjusting the exposure of these products, we can optimize the number of enquiries so as to increase the conversion rate. Many people buy clothes that are turned out in the corner. Many potential products are buried by shopkeepers or clerks. Direct marketing has many skills, such as fish ponds, diving, leveraging, selling, locking, sales letters, and so on, and the marketing strategies of each product are different.

To put it simply, it is by analyzing the audience customers that they will be more receptive to your products and enlarge their profits.