The Key To The Location Of The Only Way To Open A Clothing Store
A city will divide a number of business circles, and there are urban centers and sub centers.
In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.
Office workers live mostly outside the city centre.
Consumer groups
Most of them are busy in the morning and have plenty of time after work in the afternoon.
There are data estimates, during the day.
Eight hour system
During the 2~3 hours after work, there will be a remarkably stable consumption hump along the main street.
Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.
The intersection of the quasi trunk roads will be built.
Image shop
The standard will increase the shop signs to be beautiful, and the image is highly unified with the chain stores.
If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.
For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.
Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.
Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.
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