Online And Offline Disputes Under The Internet + Wave

How to embrace "Internet +" wave in physical stores

"Double eleven", the nationwide online shopping Carnival Craze swept through, the physical store also had to fight.

In the Sanshui Wenfeng road and Xinhua Road wandering around, it was found that many businesses will "

"Atmosphere" was created early, especially in various clothing stores.

A leisure clothing store located in Xinhua Road is also open to customers before the "double eleven". It is known that it is necessary to build online shop brand of "online and offline price".

When online shopping began to affect our lives, "Internet +" has been threatening, and the cold winter of physical stores is coming.

Business is hard to do, and the stores that are already hot are starting to be closed. This is not a new topic.

In the old town of Sanshui southwest, a lot of old stores will be closed and even pferred.

In the face of network impact, how to deal with the entity store?

Active embrace "

"Wave" is the path of pformation and development of physical stores.

The potential quality risk of online shopping has always been a worry for many online shopping enthusiasts.

For the physical store, the store brand is undoubtedly reassuring consumers.

On this basis, the price of service spelling becomes the key.

In Sanshui, a trend has emerged.

Relying on the Sanshui life circle, some physical stores have begun to touch the net and create their own brands.

For example, the cake shop, there are online stores under the platform experience, and then through a variety of activities to gather a certain circle of friends, orders in an endless stream.

At the same time, door-to-door delivery and other errands service is to enable lazy people to enjoy better service.

The above attempts are mainly related to "eating".

Compared with other industries, the catering industry faces the least impact on the Internet.

Even Baidu and the US group are just giving people more choices to consume and stimulate consumption.

Customers will not be pferred.

but

It's different. You are facing competitors from all over the world in Alibaba. How do you win and attract consumers?

From the point of view of price alone, I am not optimistic about physical stores.

Even under the so-called "online offline" price, the cost of a physical store is there and how to cross it. Moreover, consumers' deep-rooted ideas are hard to change, and they will still habitually believe that online shopping is more cost-effective.

Cannot spell the price, can spell is the service.

In fact, the exploration of the catering industry is worth exploring. It is the circle of its own brand.

Locating in a certain style, can people who have these hobbies gather together, regularly evaluate and try new clothes, and form circles through activities.

Moreover, shopkeepers are now accustomed to the "membership" system.

Competition in garment industry is fierce, but competition is no longer regional.

Can we achieve the "big member" system? It's like men's clothing.

Is there any degree of cooperation between brands of different styles such as leisure, office, and so on, so that consumers can enjoy more "concatenation" member preferences or have more choices and expectations?

The era of price fixing has passed, and clothing is no longer a hammer deal.

For a physical store, it is also necessary to think about whether it is really necessary to guarantee the "clothing".

A friend I know has a clothing store at a moderate price.

The trend of online shopping is sweeping, and her store still has a loyal group of consumers.

There is not much difference between clothing and price itself. What she does is that some customers buy clothes, but when there are some small details to change, she will make changes without charge, and then do some maintenance for some autumn winter or leather coats.

The cost is not high, the key is to have word of mouth and trust, the small circle has been established.

Recently, she set up a circle of friends for her friends, regularly shared some interesting contents, and organized the beautiful sisters' climbing activities under the line.

Tasting.

Networking will lead to a more brutal competition after the entity stores are being pushed forward. No one can give a clear direction and path.

For example, in the "double eleven" node, the entity store can not operate without any action, but the price discount can only be regarded as a passive response. Besides, it should also consider its own characteristics and advantages, so as to truly embrace the "Internet +" wave.