The LOVE Bag Decorated With Lego Made Brazil Popular.

Maybe this one.

The name makes you feel strange, but if you say "Lego LOVE decoration", you will suddenly understand.

5 years ago, Maria Sole Cecchi's Lego LOVE handbag became popular in Brazil.

But the idea of using Lego to decorate the handbag is that Maria Sole Cecchi is still swinging in Paris. After moving to Brazil, her Lego bag is fast in Brazil.

The tide, the actress and the models are in fashion.

In 2014, the Italy designer decided to make Lego more interesting, and founded Les Petits Joueurs.

This year, 9 months, this brand will soon be in Florence.

The Via de 'Tornabuoni street is the first independent store.

At present, Les Petits Joueurs has released three series.

POP ICONS is the famous brand of this brand. Most of them are decorated with simple Lego puzzles, such as "AHA", "LOVE", "WOW", and black piano keys and yellow faces.

2016 the spring and autumn series of the year of the year of the spring and Autumn Festival were inspired by African tribes and an African Safari Series of Saint Laurent in 1960s.

All in all, these babies are far from the past. They are "quiet and lack of flowers." they seem to be suitable for a brilliant summer.

"The photographer in Brazil told me that when they saw my Lego bag, they thought it was a perfect picture, and people would be happy to forward it on Instagram."

Maria Sole Cecchi said.

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Similar to the way the original brand tested in Brazil, Maria Sole Cecchi has found fashion bloggers and street vendors to help.

On its official website, apart from the display design, it also developed a special section called People, which is used to show the fashion bloggers holding the shape of Lego bags.

"People in our industry are always complaining about how these fashion bloggers influence the media business and fashion industry, but I can't speak ill of them.

Because the success of Les Petits Joueurs is also thanks to these fashionable people. "

Maria Sole Cecchi said.

Maria Sole Cecchi finds fashion bloggers to help but doesn't have to pay. Sometimes she just borrows the bags.

The original supporter was fashion blogger Eva Chen, and fashion editor of fashion magazine Lucky magazine also took photos of the bag designed by Maria Sole Cecchi.

During the fashion week of 2015, the exposure of this bag reached a peak.

"The effect is immediate."

Maria Sole Cecchi said, "this gives me a lot of exposure to my bags. I saw many media and brought some buyers."

Now, Les Petits Joueurs receives hundreds of messages from social media celebrities who want to use their bags to display every day.

Maria Sole Cecchi, however, needs to discuss with the team to determine which regional stores need to be promoted.

"If a store needs marketing, we will see if there is any fashion blogger from that area.

Every country's market must do its own independent marketing. "

From the beginning to the present, the Les Petits Joueurs team has bought almost 150 thousand Lego from Lego.

Now, Les Petits Joueurs has entered 250 stores in 145 countries, including Bergdorf Goodman, Neiman Marcus, Selfridges and Luisa Via Roma.

However, the price of Les Petits Joueurs handbags is not cheap, ranging from $200 to $1200.

"My bag is not Furla, nor is it Michael Kors. Of course, it is not Dior or Fendi.

It's the kind of thing you want to buy, but you may have to think twice about.

Now, my team and I are entangling this problem. "

Maria Sole Cecchi said.

Next, what the brand wants to do is try to do some equally dazzling shoes.