Workplace White-Collar Workers Should Be Able To Find The Right Direction.
Like good news or bad news, brand content can positively or negatively affect your business.
But the difference is that you have more control over the latter.
But it's not bad for poor editorials. There are some ways of harm control that can prevent your contents from making a big mistake in the bud, that is, before these mistakes become uncontrollable.
From the use of buzzwords to paragraphs and terminology, to ignore the establishment of Bowen's communication plan.
Training narrative skills will attract customers and enhance loyalty.
How much do you know about this?
NO1. do not
talk about
Yourself.
This looks simple, doesn't it? But it's a good limit for yourself, your product, and everything you think about, whether you are knowledgeable or annoying.
We all know that the key to good communication is listening, and the beginning of listening turns from you to "you".
Remember one principle: content is a communication that brings pformation.
The key is to consider what problems or challenges your audience needs to solve.
Helpful, thoughtful, and most important, useful.
NO.2 restricts the use of promotional language and other sales language.
For your Email marketing, on-site creativity, or other focused sales.
Marketing channel
Take note of this.
Of course, your blog is a safe place to share company news, but remember the real purpose of blogs, and don't let your garden grow weeds.
If people realize that they are entering a garbage dump, they will look for more viable ranches.
NO.3 don't overuse buzzwords: let your content be powerful and destructive.
Do you know the person who inserts slang art in every sentence? He is the kind of annoying person. Though he works hard, he can never replace a good talker.
Let your content avoid jargon.
When buzzwords can enhance your material or enhance your thoughts, they contain buzzwords, not just because you think they will make you sound fashionable or smart.
In fact, buzzwords will make you look like a tool, not the most prominent one.
NO.4 just stopped writing blog posts in order to improve your SEO.
You can see better long-term value by creating authentic, high-quality, solution oriented content than SEO posting that looks like a robot.
No matter whether your customers comply with brand loyalty, they will be smart enough. They will notice the difference between deliberation and sowing keywords.
One will lead to dialogue and the other will inspire disrespect for your brand.
NO.5 stops creating content simply because everyone else does it.
The sooner you admit that this is not a
strategy
You are closer to creating a real and effective strategy.
Now, step back from the edge of the bridge.
NO.6 do not create a content without a propagation plan.
Plan, how, when, why you want to share every blog in your various social and marketing channels, and build a system to track your success.
If you get your car out of the garage, it will be envied and appreciated.
NO.7 stops using images without copying, and copies no images.
People like images.
If you can attach an attractive image to your message, people will be more likely to share your content.
Replication context should be comprehensive.
On the contrary, a particularly long editorial article does not have at least a few visual images, but it is skipped just because of its length.
Breaking large chunks of text with images will give your readers a fresh look at all kinds of ideas.
NO.8 says "no" to those content that can not be recycled to your goal.
This is an exercise to check your image at any time.
Whether this blog is aimed at not your target audience or a publication interview, and this publication is hardly worth mentioning for your current needs, do not feel obliged to accept every request, simply because it is a request, or because it makes you feel the special sauce you need.
You may be noisy and take advantage of most opportunities at the beginning, but when your business develops, you need to have more strategies and where to invest your time.
If this opportunity does not return to your goal like a boomerang or push you forward, why do you do it?
NO. 9, even if they oppose you, don't ignore comments.
Plain and simple: These are the opportunities of missed investment.
Reply intelligently, sympathize and sympathize with you, hoping to kindle a sincere dialogue.
If a comment is negative, or some way of objection to you, ask questions before listening to your ideas.
Remember, content is a dialogue, against creating a room for healthy debate on the core theme of your company.
This is an opportunity to display the true color of your brand in real time.
NO.10 stop saying that you don't have enough time to do the content.
We are all busy and have no time to do content.
Everything we do is a choice.
Choose to enhance your brand through content, choose to be an opinion leader, and start communicating rather than just collecting people.
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