How Did The Olympic Dress "Tomato Scramble" Come Into Being?

Olympic dress designed by Wenzhou people's leaves

In mid July, the Chinese delegation held the launching ceremony of the Rio Olympic Games, and athletes, coaches and officials attending the ceremony wore official. Full dress Appearance. This set is mainly red and yellow. Design The dress of the element comes from Wenzhou, Zhejiang.

Design this set clothing Ye Chaoying, a Wenzhou native, participated in the design work as a designer of Heng Yuan Xiang (Group) Co. Ltd., and his Wenzhou Jazz dress Co., Ltd. is a joint venture factory of Shanghai Heng Yuan Xiang Group in Wenzhou.

Although there are many different views on the Olympic dress on the Internet, it is even known that red and yellow match is "tomato scrambled eggs". But Ye Chaoying looked very calm: "tomato scrambled egg"? I have applied the word for trademark.

Three consecutive Olympic design gowns

Let athletes feel like wearing a national flag.

The Olympic dress is mainly worn at the opening ceremony of the Olympic Games, which means that the audience of the world will see the spirit of the Chinese delegation through the screen. Ye Chaoying has designed the Olympic uniform for the third time. From the 2008 Beijing Olympic Games to the 2012 London Olympic Games, and then to the Rio Olympic Games, the Olympic dress was designed by him.

The Olympic dress of the Chinese delegation of Rio Olympic Games is divided into two men and women. The male is red coat, white shirt and tie, white trousers and white shoes. The female is yellow coat, white shirt with scarf, white skirt, white shoes.

Ye Chaoying said that for three consecutive sessions, red and yellow were the main colors. On the one hand, there was red NHI in Chinese traditional culture. On the other hand, the Olympic dress with flag colors would give the Chinese delegation a feeling of wearing the national flag at the opening ceremony.

However, the three consecutive Olympic design dress poses great challenges for Ye Chaoying. "There must be a difference. It is impossible for every Olympic Games to adopt the same color palette." The red of the Beijing Olympic Games is from the red of the Tiananmen city of Beijing. The red of the London Olympic Games is red from the national flag. This year's menswear red is a red spanition to yellow, and it can be seen vaguely in the red.

According to feedback from athletes from Olympic Games in London and Olympic dress in Rio Olympic Games, the Olympic dress is more flexible and breathable.

"Tomato scrambled eggs" is a topic that can not be carried away.

I have applied for a trademark.

What impressed Ye Chaoying most was the nickname "the tomato scrambled eggs" designed by the netizens for the Olympic dress, and even this year the media called it the 3 edition of tomato scrambled eggs.

In July 27, 2008, the Chinese delegation's dress of the Beijing Olympic Games was released. Overnight, the "tomato scrambled egg" metaphor spread throughout the country. "On the second day, I was" human flesh ". Ye Chaoying recalled, "it's very disturbing. In the middle of the night, there will be phone calls coming in and saying how ugly the dress is." At that time, ye Chao Ying's telephone and identity information were "human flesh" out, hanging in the network community "West Temple Hutong".

For the netizens about the almost one-sided "Tucao" of this year's Olympic dress, Ye Chaoying, the designer, is satisfied with the answer to his works.

Ye Chaoying looked at the analogy of "tomato scrambled eggs" very lightly. Even when he discovered that he was "human flesh" for second days, he ran to apply for the registration of the "tomato scrambled egg" trademark. "No other meaning, just like leaving a memento for himself." Today, the trademark "tomato scrambled eggs" belongs to Heng Yuan Xiang company.

In addition, the netizens talk about the identity of Ye Chaoying family business owners and his junior high school education background. "Heroes don't ask where they come from. I don't think they need to be entangled. I did it with my heart and with my whole life." Ye Chaoying said that he liked and respected the clothing business very much. In his view, clothing should be humanized. It should not be "symbolized" to wear comfortably, otherwise, the suit would be unsuccessful.

Ye Chao Ying

Starting from the costume design of the Zhejiang provincial regiment of the National Games

Claiming to be responsible for the "negative two generation"

"Think back, every step of life is actually very interesting. Being scolded or being" human flesh "is a history worthy of treasuring. Therefore, we should do well what we should do, what we can do and what we like to do. Ye Chaoying said, "design is my hobby, but there is no way to design it for everyone to enjoy."

After graduating from junior high school, ye Chao Ying studied mechanical engineering, but he didn't have much time. He turned back to his mother's business leader. He was only 19 years old.

Ye Chaoying started from the grass roots, initially responsible for the purchase of accessories, and gradually, he began to sell in the marketing department, production department, design department and other departments. After 4 years, the mother faded out of the enterprise and left the enterprise to be managed by him.

After that, ye Chao Ying met the delegation of the National Games of Zhejiang in the Eighth National Games. Ye Chaoying was invited to take part in the bidding with his suit. He finally became a Western-style clothing supplier of the delegation of Zhejiang by virtue of the clothing quality and the innovative design.

In 2002, after Heng Yuan Xiang's 7 inspection tour, he finally incorporated the company into one of the 90 processing plants of Heng Yuan Xiang, which made his suit.

"Although we can provide our design clothing for the Chinese delegation, the competition is still fierce in the whole industry." Ye Chaoying told reporters that in the future, mass production must respond quickly to reduce the risk of inventory so that it will be competitive. "My friends and I have always said that we should be responsible for the" negative two generation "instead of being negative two generation of negative equity.