Export Enterprises Are Challenged, Foreign Trade Providers Welcome Opportunities

After the financial crisis, export oriented Chinese manufacturing enterprises have been faced with great challenges. Because of their pressure and their desire to survive, they are willing and new.

Cooperate.

And this new sales channel is the so-called first wave of foreign trade enterprises.

At the same time, the development of social networking has made Chinese enterprises have the possibility of brand building.

Li Feng believes that the most important competitiveness in the retail industry is the selection of categories, commodities and the management and coordination of supply chain.

At the same time point, there was another wave of great influence. The e-commerce of domestic trade was the fastest growing years of Alibaba, Taobao and Jingdong, and also for the reasons of supply chain or industrial chain.

Originally, foreign trade enterprises may produce relatively well, and the degree of cooperation for a newly emerging enterprise is very high.

Back to today, there is also a challenge of the so-called export oriented, production and processing enterprises in China's economic structural adjustment. As an important part of the supply chain, they also need such a new channel, which is a common node or phenomenon after eight years or nine years in history.

While European and American countries are in the process of economic recovery, Chinese enterprises have the opportunity to touch the mainstream consumers who are not price sensitive.

All these have given the opportunity to the development of foreign trade business.

In the wave of the last wave of foreign trade electricity providers, there is no so-called social media and social networking. At that time, all foreign trade providers were basically getting users through search engines. Li Feng thought that acquiring users through search engines had three characteristics:

First, get

Relatively high;

Second, it is difficult to spread the brand, in principle, is to get users' consumption through the combination of keywords.

Third, it is not easy to accumulate users' competitive barriers through search engines.

But this way is not always able to get the mainstream users, because many key words are combined to search for a website that has never been visited, and to see some products, but do not know the situation of these products, then buy the order. Users will not be satisfied after receiving the product in one or two weeks.

In Li Feng's view, this is the typical case of the last wave of cross-border electricity suppliers.

But now the Internet is further developing.

It provides better opportunities. The biggest benefit of social media and social networking sites is "brand shaping and communication".

In China, too, the corresponding phenomenon in China is called Hong Hong electric supplier.

Because the emergence of social media and websites can have completely different effects.

Another difference is that although China has the challenge of this round of economic cycle, in such countries as Europe and America, especially the United States, it is just in line with the cycle of economic recovery.

Therefore, when overseas consumers purchase, they may not be entirely inclined to be cost-effective and cheap. They need stronger brand image and brand building.

Corresponding to the mainstream market in Europe and the United States, there are social media and websites that are conducive to brand building and dissemination, and happen to encounter mainstream users in Europe and the United States. The mainstream users here are the mainstream of the real sense, rather than the geeks who scour goods with search engines eight years ago.

This is the same and different in the past two cycles.

Therefore, Feng Rui capital invested in a number of cross-border e-commerce enterprises last year.

They aim not only to sell goods, but to use social media and other emerging market means to re create the brand driven electricity supplier driven by "made in China" and oriented to mainstream overseas consumers.

This is the same and different development of the two export business.

The same factors include industrial chain environment and economic situation.

The difference is that consumers' needs and driving forces have changed.

Therefore, although the two draught enterprises were called "outbound electricity providers", they eventually adopted the business model is not exactly the same.