Zhengzhou: Create A New Name For "Textile And Garment City"

Recently, the Municipal Commission for Industry and information was informed that in the first half of this year, Zhengzhou City

The added value of the industry increased by 18.1% over the same period last year, which is 10.8 percentage points higher than the industrial average level of the whole city.

In recent years,

The pformation and upgrading of textile and garment industry is speeding up, and intelligent production, customization and brand operation have become the direction of enterprise development, and the industry is moving towards the middle and high end.

In recent years, by vigorously promoting the branding strategy, Zhengzhou garment has pformed from raw materials processing trade to brand clothing design and production, from decentralized, workshop type production to high concentration and specialized production pformation, from a single product to a series of clothing pformation, brand agglomeration effect and influence rapidly improve.

Up to now, it has been formed.

A group of well-known local brands, such as Ya Li Da, ESEY, fireworks, happy house, and gore rose, including 6 famous brands such as M·SUYA, von Sen, Ya Li Da and Tai Ke Si, have won the commentary on famous trademarks in China.

Our city has organized garment enterprises for 9 consecutive years to attend the China International Clothing and accessories fair.

The status of "textile and garment city" and "China pants industry capital" have been gradually recognized.

Through the new retail sales mode of "Online + offline", our textile and garment enterprises are actively exploring new market channels.

Leading show M·SUYA and North Korea Sequoia group's "commerce and trade" cooperation, through online big data information to improve R & D and order accuracy, the store performance in 2017 to achieve 20% growth, in the first half of this year increased by 18%; ESEY invested in the construction of the "cool cloud pants Industry Internet", to create a supply chain, manufacturing chain, electricity distribution, public funding, industrial finance, shared economy as a comprehensive industrial platform, has explored a "traditional manufacturing + Internet" pformation and upgrading of new ways, has become the national garment industry customization leader.

In order to strengthen the creative design ability of garment industry, Henan Jinyi Light Textile Development Co., Ltd. has established the Central Plains fashion textile home innovation and business incubation base, and set up the national outstanding innovative talents to create the Central Plains clothing independent design brand.

Zhengzhou banner Dress Design Co., Ltd. has set up a platform for creative design and testing of flag textiles and garments. It has become the first professional institution dedicated to the design of clothing brand products and brand development in Henan, and has won the title of Henan garment innovation product design engineering laboratory.

Relying on the well-known fashion brands, Zhengzhou has held 4 series of Central Plains international fashion week and the two Zhengzhou fashion buyer Festival, etc., to actively create brand names and designers at home and abroad.

The publishing platform and the Central Plains fashion trend information exchange platform have effectively promoted the overall development of Zhengzhou's apparel industry chain and promoted it.

City image.