Open Wings Of Hope And Achieve Golden Dreams.

Interview with Mr. Cai Liangping, chairman of Hongkong East Lun group and chairman of Xiamen East Lun group, the Xiamen Textile Co., Ltd. has been well known to many people in China's textile and chemical fiber industry.

Mr. Cai Liangping, the founder and navigator of Xiamen's East Lun, is also recognized and admired by many people, not because of the size of his business, but because of his strong ambition and the character of being willing to win. It's because he is pragmatic and realistic.

It is Mr. Cai's spirit and style that made him grow from an ordinary rural man to a successful entrepreneur.

Hongkong, crouching tiger and hidden dragon, however, have achieved many business legends.

Mr. Cai Liangping's start is also from here.

In 1980s, Mr. Cai established Hongkong Hao Li Real Estate Co., Ltd., Hongkong Xingli trade development company, Hongkong East Lun Group Co., Ltd. and Dong Lun (Hongkong) Holding Co., Ltd. through hard work and tenacious struggle. And from 1989, she returned to Jinjiang to build Fujian Fujian Textile Co., Ltd.

In the past more than 10 years, investment and entrepreneurship have involved many fields, including nylon spinning, chemical fiber weaving, dyeing and finishing, real estate development, golf course operation and so on. The total investment is nearly 2 billion RMB.

When Mr. Cai Liangping and other dozen overseas Chinese industrialists dressed in red ribbons and honored with glory, they walked to the Central Committee of the second Hall of the world chamber of Commerce in Fujian hall and accepted the gold medal and certificates of the Fujian provincial donation Award for public welfare undertakings by the leaders of the provincial Party committee and the provincial government.

In the face of the kind and appreciative eyes cast by the provincial leaders, he received a tremor in his hands when he received the medal and the certificate.

With respect and exploration, we came to Mr. Tsai's Xiamen Limited by Share Ltd.

On the spot, we understand and explore the process of development and growth of the more than 10 years from the small to the big, from weak to strong, and the secret of his success.

In the Tongan District of Xiamen, there is a famous mountain range, beautiful mountain, at the foot of her mountain, which is a charming place of Jiao Yan.

Approaching her, the grass is refreshing, the air is fresh and the soil is refreshing.

Everything is lively and energetic.

Under the mountain, the traffic flow across the main road of 324 National Highway crossed.

This is a rising star in Fujian chemical fiber textile industry, and even a new star in golf leisure and real estate development.

It is Mr. Cai Liangping who created and navigate this modern enterprise giant ship.

As an important platform for the East Asia Group in the chemical fiber and textile industry, the Xiamen East Lun Limited by Share Ltd also came into being under the leadership of Mr. Cai Liangping.

Since its establishment, Cai Liangping, the leader of the company, has pursued the business philosophy of "high quality, integrity, cooperation and win-win". It adheres to the spirit of "harmony, diligence, pioneering and enterprising", and endeavours to open up and forge ahead.

There is a dream in the heart of a man. He has a dream in his heart, like a rainbow after rain, and painted in the sky.

"Dae Jang Geum, hope" is the first thing to do in a career. First, we must decide what we want to do. After we decide what we want, we must go all out to implement it without hesitation.

The first step is to see clearly your direction.

The development process of the small and medium sized enterprises from the small to the big and from weak to strong has witnessed the process of Cai Liangping's "dream into reality".

The entrepreneurial spirit contained in Cai Liangping is what the Minnan people admire.

Cai Liangping, born in 1958, was born in Jinjiang, Fujian. She lived in Hongkong.

In Hongkong, this crouching tiger and hidden dragon is spreading on many magical lands of commercial legend. Through hard and unyielding efforts, Cai Liangping has achieved the foundation of entrepreneurship, successively founded Hongkong Hao Li Real Estate Co., Ltd., Hongkong Xingli trade development company, Hongkong East Steel Group Limited company, and East Lun (Hongkong) Holding Co., Ltd.

With a solid foundation, and with the spring tide of China's reform and opening up, Cai Liangping joined in the economic construction of the mainland with enthusiasm.

In 1988, he invested in the Tung Lun weaving enterprise Co., Ltd. in Fujian, Jinjiang, in the hometown of Fujian, and opened the prelude to investing in the mainland.

The company is mainly engaged in weaving and dyeing and finishing of chemical fiber grey fabrics.

Cai Liangping, a founder of the company, actively introduced the concept of enterprise management in Taiwan and Hongkong, and spent large sums of money on employing Taiwan's experienced peer managers and engineering technicians to teach and teach scientific and advanced business management methods, experience and skills and technology.

He attached importance to the training and training of employees, and set up a sound and sound management system.

Make the production and operation of enterprises develop steadily and flourishing.

The "OK brand" umbrella cloth produced by enterprises enjoys high popularity and market competitiveness in the industry.

The "OK brand" trademark has become a famous trademark of the province and city. The company has been selected as the national foreign investment double excellence company in successive years, and has been selected as the executive director unit of the umbrella Committee of China sundry goods association.

The rapid rise of the Xiamen special economic zone and the improvement of the investment environment prompted Cai Liangping to further expand the investment field and cast his sights on the Xiamen special economic zone.

In 1992, Cai Liangping and his wife, Mrs. Cai Yueming, founded the Xiamen Hao Li Real Estate Development Co., Ltd., extending the investment field to the development and construction of real estate.

In the middle of 90s, China's textile and garment industry entered a new period of adjustment and development. The traditional textile enterprises and textile equipment had not adapted to the needs of modern textile development.

The state has promulgated a series of policies to urge the traditional textile enterprises to "shut, stop, merge and turn". The traditional old textile equipment has been eliminated by "smashing", instead of the textile machinery that represents the advanced level of textile equipment in the world today, such as water jet looms and air-jet looms. These advanced and new textile machinery become the main equipment foundation of modern textile enterprises.

In 1996, Cai Liangping seized the opportunity of pformation in the textile industry, and founded the Xiamen East Textile Weaving Co., Ltd. in the Tongshan beauty Hill High-tech Industrial Park in Xiamen. At the same time, we introduced 1000 new water jet looms and ancillary facilities from Japan's Tianjin tin Kok Co., Ltd. and Nissan, Japan, and built another modern scale chemical fiber weaving enterprise.

In the initial negotiations with the two Japanese equipment suppliers for the introduction of equipment, the supplier representatives had been doubtful about Cai Liangping's one-time introduction of 1000 water looms. He always believed that it was intended to increase bargaining chips and deliberately exaggerate the quantity of equipment purchased, so that it was impossible to introduce such a large amount of textile machinery and equipment at one time. The final result surprised and praised the suppliers.

However, Cai Liangping is not satisfied with the current situation of the top three textile weaving machines in China.

In order to make the enterprise bigger and stronger, a new company, Xiamen Tong Lun Industrial Co., Ltd. was founded again.

The birth of the new company provides a solid material foundation for the further establishment of the leading position of the East China textile industry in the chemical fiber and textile industry.

In the process of enterprise development, Cai Liangping always adheres to the "three high" thinking of high starting point, high quality and high efficiency.

He made meticulous planning and leading implementation from the choice of equipment, the purchase of raw materials to the establishment of internal quality management system.

The 2000 water jet looms are made in Japan and South Korea. 10 sets of warping and sizing equipment are all made in Japan and South Korea. The 256 spinning and spinning production line is made in Germany and TMT in Japan. Nearly 20 high-power air compressors are all "Shou Li brand" in the United States. Most of the forklift trucks used for material handling, warehousing and loading and unloading are mostly German "Linde" brands.

From the above series of numbers, we have fully realized what this means.

In addition to using advanced production equipment to provide solid technical support for strong and excellent enterprises, Cai Liangping also attaches great importance to internal management of enterprises.

In particular, product quality management, he earnestly taught his management team to bear in mind that "product quality is above everything else", "quality is the fundamental guarantee for the survival and development of enterprises" and other truths.

In order to further strengthen and strengthen the industry of Xiamen East Lun and realize the leap forward and sustainable development of the company, in the second half of 2007, Xiamen's East Lun Weaving Co. Ltd. and Xiamen Tong Lun Industrial Co., Ltd. started the shareholding pformation. After more than a decade's development, the two enterprises merged into Xiamen's Limited by Share Ltd, becoming an important industrial platform for the East Asia Group in the chemical fiber industry.

If you have a mission, you will succeed and hope your wings will open and fly in the sky.

Cai Liangping: "as a descendant of the Yellow Emperor, I always have a sense of mission: to win glory for this country for this era."

This sense of responsibility has become a driving force for him to move forward and drives him to treat people and things around him in a more profound way.

The textile industry is Cai Liangping's earliest involvement in the field. With the development of the cause, the real estate industry has opened up another new field for Cai Liangping.

But Cai Liangping is not satisfied. He looks far ahead, makes his ambition bigger and makes his dream more wonderful. He hopes to have broad fields in other fields as well.

There is also a great display of great plans.

Mr. Cai Liangping immediately launched the new planning, brand new construction and new management improvement and improvement of the golf course after the Hongkong East Lun entered the triumphant golf course.

Under the guidance of Cai Liangping, after nearly two years of management and rectification, venues, facilities, management level, service quality and business performance have been greatly improved.

It is estimated that by the beginning of next year, the new international standard fairway will be perfectly displayed in front of us. The new high grade resort hotels and senior member housing will soon be built. At that time, the venue will become the largest, most complete and well equipped stadium in Fujian province. It will not only take on more large and higher level domestic and international major events, but also play a greater role in promoting the international reputation and reputation of Xiamen and Fujian, and contribute to the development of Xiamen's urban brand and tourism.

At the same time, Cai Liangping led the east textile enterprise, in the more than 10 years of development, follow Scientific Outlook on Development, grasp the opportunity of enterprise development, down-to-earth and unremitting efforts, and gradually develop into a comprehensive large group company.

A number of enterprises under the group are all the "special tax households" in recent years. The achievements made by the enterprises have been fully recognized and praised by governments at all levels and from all walks of life.

In recent years, laureate such as "national double foreign investment enterprises", "Fujian star overseas Chinese enterprises", "Fujian top 300 industries", "Xiamen top 100 enterprises", "Fujian famous brand enterprises" and "China Construction Bank's top line key customers" have come one after another.

Every step of the development of the enterprise embodies Cai Liangping's countless sweat and painstaking efforts, which embodies Cai Liangping's great talent and astute courage. It is Cai Liangping's kind of courage and courage of Minnan people. The spirit of fighting bravely, bravely fighting for the first time and working hard to bear hardships and hardships has made remarkable achievements that he has attracted worldwide attention today.

If we have love, we can develop the birds and dreams of the sky. We can see that the breeze is blowing away the mist and seeing the winter snow.

"Dae Jang Jen, hope", Mr. Cai said: "the value of life is dedication, and the joy of life lies in dedication."

I work very hard for enterprises, not only for making money, but also for giving back to society and serving the country.

Mr. Cai's simple and unadorned expression is the revelation of his true feelings in the inner world.

He walked all the way, constantly proving and practicing his own oath.

Cai Liangping and Mrs. Cai Yueming, who have been re elected as members of the two Xiamen CPPCC Committee, are honorary citizens of Xiamen. They are also directors and vice chairman of the Foreign Exchange Association of Tongan District.

So Cai Liangping has always had a sense of responsibility, that is, how to work well for Xiamen's investment promotion.

Once, a friend of Cai Liangping joked with him: "Mr. Cai has appointed you as a Commissioner for the Xiamen Investment Promotion Center after being informed by the government of the city."

Seeing his face with a puzzled expression, his friend burst out laughing.

In Cai Liangping's eyes, Xiamen is indeed a very suitable place for investment. The soft and hard environment of investment is excellent. He loves this land and loves the city in the bottom of his heart.

Cai Liangping, who is running in the business field, is strong and confident and will never give up.

And in the enterprise, in the staff