Clothing Business Is Tricky And Private Label Is Shoddy.

When people go shopping to buy clothes, they always look at them habitually.

Because it provides consumers with detailed information about clothing ingredients and prices.

But recently, after investigating the wholesale clothing market in Chaotianmen, Chongqing, reporters found that there were a lot of chaos in the wholesale market of clothing tags: privately making the trading tag, changing the ingredients themselves, and bidding the price at random.

What is more, some businessmen spend money on making fake tags, and make the goods of the stalls become "international famous brands".

If the material is unknown, the clothes will itch.

Qian Qian, who lives in Jiangbei, bought a close T-shirt near a fashion shop near Chaotianmen, but felt a little itchy after wearing it once.

Ms. Qian said that she suspected that the material of the clothes might have some problems, so she found out the T-shirt tag to check it, but could not find the contents of the material.

What is even more strange is that the tag is quite different from the clothing tag in the market. Besides the brand name and the simple washing method, everything else is not marked, but the composition specification and the address of the manufacturer are impossible.

So Ms. Qian found the owner of the boutique with this dress and tag.

But the boss does not agree with this, indicating that many clothing labels are confused, and that these clothing tags are bought at random in Chaotianmen. Everything is written about what they want to write, and there is no need to pick up words.

"Is it possible to buy and sell clothing tags at random?" the boss's answer surprised Mrs. Qian.

How to label brand components?

With the money lady's question, the reporter came.

Dasheng clothing wholesale market.

In a clothing wholesale store close to the entrance, the reporter found a fashion tag on a fashionable dress, and found that besides the trademark logo, the other contents were very simple. There were only simple washing methods, prices and producing areas. Although the names, number and fabric composition were also marked, the contents behind them were blank.

Reporters then found that another wholesaler's women's wear tag was modeled after several popular brands: HM, ZARA, and European force, not only the color and design of the tag were very similar, and even the same trademark stickers, but the tag paper was thin and soft, and the trademark stickers were also uneven.

Reporters also found that these materials on different T-shirts hanging on the ingredients column, the content is "cotton 100%".

"Cotton clothing is most popular in summer, and only cotton is labeled."

A shop assistant revealed that many of the so-called brand-name clothes in the shop were actually fake, all bought on famous brand tag.

Because these costumes are much cheaper than real brand names, they sell better.

The shop assistant told reporters that the brand and composition of clothing are what they want to mark.

Clothing tag can be sold or wholesale.

Where can we make the tag? Reporters in the market through many inquiries, finally arrived in the Chaotianmen District of the auxiliary market, the area is very remote, few ordinary citizens come here to visit.

According to a brother who has been doing business here for a long time, this is a special sale of accessories. Most of them are large customers, and many of them are sold with tag.

The reporter walked into a special shop for the tag, looking at all kinds of tag hanging on the wall. Some of the tags were very familiar.

The boss said, this hanging tag can be sold in retail, in stock, 30 yuan and 100.

The boss took a few samples to the reporters, and said, "this is usually a T-shirt, this is a pair of jeans, this kind of hanging shirt..."

The ingredients are different. Don't hang up the wrong way. Like these are not ingredients, hang up a brand. Anyway, the price is taken back and printed again.

The boss said that if you want to be more detailed and regular, you can also customize and design it specially, so that you can print the brand, name, type, size, safety technology level and so on.

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When the reporter asked whether the inspection certificate issued by the relevant units was required when making the tag, the boss said bluntly, "no need to print any brand, all the ingredients and prices should be written down to me."

"Don't you need brand authorization and trademark identification?" "where is the trouble?"

The boss bluntly said: "without these bondage, you can take the price mark up and sell it at a discount so as not to be annoyed."

The boss also took out materials to introduce, "look, it is this kind of printing paper, then we will play the content up."

It can also be customized, and the 1000 ones are made. According to the difference of the material and number of tags, the price is different, some 500 yuan, and some 700 yuan.

Code marked price clothing label online hot sale

Reporter survey found that, in addition to

The sale of clothing labels is also quite popular on the Internet.

The reporter entered the word "tag" on a website of a large wholesale market in Chongqing. The page even showed a list of online quotation of the tag in 2011. The price ranges from one cent to 8 cents, and the origin is mostly Zhejiang, Guangdong, Beijing and Jiangsu, but they do not involve brand names. At present, the number of page views is up to 1300.

The group owner of the clothing QQ group said that the product information will be updated in two years, and the Chaotianmen wholesale hang tag has been quoted online for many years.

In addition, reporters found that Taobao has more stores selling tag brands.

Reporters on Taobao search a total of 527 brands of customized shop, well done already has "double crown."

Online tag sales are more complete. In addition to spot tag, tag rope, trademark sticker, wash water sign and size cloth mark, you can design tag. Almost no buyers are required to produce relevant inspection reports, only buyers can customize the data.

According to a shop assistant, they also have specialized templates, such as troublesome can directly change the brand and product name, other content directly point to the default value.

Many customers have not asked to produce according to the formal tag specifications, so they are beautiful and save.

According to statistics, there are tens of thousands of monthly sales of customized samples of the shop.

Voice

Bureau of inspection and quarantine: the information of the tag is incomplete and can be returned.

On the issue of tag, Huang Sheng, deputy director of Chongqing Fiber Inspection Bureau, said that according to GB5296.4-1998 national standard, textile and clothing tag should have factory name, site name, specification, type, fiber composition and content, washing method, execution standard, grade of product and certificate of inspection.

In addition, the number, color, factory number, bar code, price and so on should also be indicated.

"If you encounter clothes with no tag or tag information, consumers can regard it as" three noes "and ask for a refund.

Huang Sheng said that such illegal information label clothing is basically not up to the national standard of clothing safety performance.

Information on the tag is incomplete or information is not used, which not only violates the consumers' right to know, but also evade responsibility.

Once the quality of the fake tag clothing appears, it is almost impossible for consumers to investigate their responsibilities through the information on the tag.

Secondly, fake labels are misleading because they are not true in composition and standards.

In addition, the price of the formal tag is examined by the price department, and the phenomenon of false price tag may mislead consumers to bear high price.

"Formal clothing manufacturers usually have special tag suppliers to make special offerings, so most of these random sale tags should belong to counterfeit products."

Huang said that the fake tag not only confused the consumers, but also led to the irregular market, and even let some famous enterprises take the lead.

Therefore, the biggest harm of fake tag is to disturb the market order.

Huang Sheng said that to regulate the clothing market, not only the Inspection Bureau of the Bureau of inspection and quarantine should strengthen the examination of the clothing tag, but also the relevant law enforcement departments should increase the crackdown on the sale of counterfeit labels.

Industry and Commerce: private suspension is a commercial fraud

For Chaotianmen clothing wholesale market merchants selling tag chaos more than one thing, the reporter to the 12315 industry and Commerce complaints hotline was reflected.

The staff member said that whether the enterprises or individuals who entrust the label of the processing clothing, the label or the water washing standard, or the enterprises or individuals that have been processed, must have relevant business license, trademark identification, brand authorization agreement and other documents.

If you do not copy the trademarks of others without these documents, you will be suspected of infringing upon others' trademark rights.

However, when a private label is lifted, it is a commercial fraud to raise the price tag on the tag without authorization. If the tag is related to a trademark, it is illegal to privately sell the tag.

The staff said that law enforcement officers will immediately go to Chaotianmen for on-site investigation.