Zhou Shaoxiong's Industrial History

　　 Zhou Shaoxiong Jinjiang, Quanzhou, an economist. The chairman of the Asian Fashion Federation China Committee, the vice president of China Apparel Association, the honorary president of Fujian apparel and apparel industry association, the president of Quanzhou textile and Garment Association, the Standing Committee of Quanzhou CPPCC, and the chairman of Quanzhou seven wolf industrial Limited by Share Ltd.

A handsome and enterpriser is known as "wolf king" because of the explosive power of the wolf in his heart. His name is Zhou Shaoxiong. 21 years ago, we created a "partnership" with our partners. Seven wolves "Brand", to create the first small and medium listed enterprises in Fujian Province, and began to graft the top international brands, become a banner of the industry.

In the clothing industry of Quanzhou, an enterpriser with a superficial appearance is known as the wolf king because of the explosive power of the wolf.

His name is Zhou Shaoxiong. 21 years ago, he founded a brand called "seven wolves" with his partner, creating the first Listed Small and medium sized enterprises in Fujian Province, and began to grafted the top international brands to grow into a banner of the industry. Today, apart from starting his involvement in real estate and other industries, he also appropriately participated in politics and politics, and set up a benchmark for the development of private entrepreneurs again.

[entrepreneurial story]

　　 Step by step Industrial Road

When Zhou Shaoxiong resigned from the envy of the "iron rice bowl" to go to business and start business, he just held the idea of "going out and rushing, never starving to death". In 1985, Jinjiang Jinjing labor and overseas Chinese garment craft factory was established. It is the prototype of seven wolves.

In 1995, the seven wolves began to set up their own stores in the whole country. At the same time, a series of wolf culture was further interpreted. "We hope to be able to participate in the trend of social values construction and promote a life attitude that can adapt to the environment, respect nature and advocate teamwork." Thus the wolf wolf formed its unique "wolf culture".

By telling the story of the wolf, the distance between the seven wolves and the consumers was suddenly reached. Gradually, they have not only told stories about wolves, but they have advocated a value concept in their brands. "Wolf culture advocates a kind of values, how to treat life, how to treat families and how to deal with work." Zhou Shaoxiong said.

Deep cultivation of corporate culture has been rewarded. In 2001, the market share of the seven wolves ranked first in the country. In 2004, seven wolves were listed on the small and medium-sized board, becoming the first piece of clothing. At the end of 2008, seven wolves took 8 months to determine the seven wolves' constitution, and the spirit of enterprise was condensed to "challenge life, never look back", "believe in yourself and trust partners". In May 2010, the e-commerce project launched by the seven wolves and IBM officially launched the first business cloud platform solution in the industry. Since 2011, the seven wolf business has maintained an increase of more than 300%.

　　 Force capital market

As early as 2000, the seven wolves, with a keen sense of smell, saw the great potential of the investment market from a single garment manufacturing industry to diversified development and quietly turned to strategic investors.

The investment history of the seven wolves, the earliest one was to invest in Xingye Bank before and after 2000, which is still a good phrase for the industry. It has become another scene of wolf totem. In 2006, Societe Generale Bank went public, and seven wolves were the top ten shareholders of Xingye Bank. It is reported that the cost of the seven wolves investing in Xingye Bank was around 3 yuan / share. Its maximum stake is more than 100 million shares, and the surplus material will exceed ten times.

In the following years, the seven wolves successfully invested in Everbright Bank and actively participated in the local agricultural businesses such as Chongqing rural commercial bank, Chengdu rural commercial bank and Jinjiang rural cooperative bank. They also invested in Zhongshan securities and state capital securities. In addition, quasi financial assets such as guarantee, pawn, small loan, financing lease, venture capital and so on were also new areas for seven wolves to invest heavily in recent years.

From equity investment to real estate investment, last year, the seven wolves' Heng Heng land purchased 1 billion 400 million yuan of Xiamen's Wuyuan Bay land, so that the industry had to shock another side of the seven wolves. After that, the seven wolves picked up a hotel site in Xiamen at a price of 310 million.

[two journey]

　　 Acquisition permit Internationalization Nearer

For the seven wolves, an important event in 2011 was the acquisition of Kenna costumes, marking an important step in the internationalization strategy of the seven wolves. In March 29th of last year, on the occasion of the China International Fashion Week, Zhou Shaoxiong formally announced to the industry: the seven wolf industrial Limited by Share Ltd bought Kenna Garments Co., Ltd. for 70 million yuan. The good thing is double, just in the day before March 28th, seven wolves in the two industry rankings in the top tier: seven wolf wolf jacket 2010 market share of the first comprehensive, seven wolf wolf jacket for 11 consecutive years, the market share of the first.

Kenna apparel is a company with Canali, Versacecollection and Danish brand GeorgJenson in China. It has become an important platform for international brand development in China. It has become an important platform for international brands to expand its business in China. The acquisition of Italy wolves can no doubt complement its resources, not only enter the luxury market, but also create high-end brands for the seven wolves, and further promote the implementation of international strategies.

[development perception]

　　 The danger is changing.

In Zhou Shaoxiong's view, 2012 needs " Danger and change " Weak U.S. stocks and European debt crisis will face a new global market panic in the coming 2012. As the largest garment producer in the world, China's clothing industry is also hard to get away with. In such a situation, Zhou Shaoxiong did not feel discouraged. He felt there were three ways to deal with it.

First, we must walk steadily. He believed that steady progress should not only be the purpose of the central economic policy, but also the business strategy of the enterprise. Although the situation is pressing, enterprises should not rush to success, and seek growth in stability. In addition to developing investment channels, enterprises should also achieve strict cost control. To realize the full turnover of cash flow will be the key to this year's profit.

Two, we must do something special. "Quality is always the most important thing." After winning the first Quanzhou municipal government quality award, Zhou Shaoxiong said that the brand that the governor said is "quality + corporate culture", which has revealed the core competitiveness of clothing enterprises. If we want to make good products and create a century old brand, we can not lose the consideration of concentration. If an enterprise wants to survive and develop under severe external conditions, it must concentrate on what can not be done and the front line should not be stretched too long. Otherwise, it is likely to lose sight of one another. With the intensification of competition and the deepening of the hierarchy, and the shuffling effect caused by the economic crisis, I believe that those who focus on brand building and concentrate on product research and development will stand out in this competition shuffle.

Three, we must innovate. Innovation can bring competitiveness, whether it is technological innovation, product innovation, or institutional and managerial innovation. It is an important strategic significance in the growth of brand and product.

At the same time, he also believes that when the economy is in the doldrums, enterprises with strong financial strength will be able to integrate the upstream and downstream industries chain related to the company's business through acquisitions, shares and strategic cooperation, so as to gain more value added opportunities and profit margins.