The Current Situation Of Apparel Industry: Economic Downturn, Domestic Clothing Brands Have Extended Product Lines.

Bosideng, a famous Chinese fashion down garment brand, launched "autumn down", vigorously promoting the "four seasons" of the products, and will enter the children's wear market.

In September 5th, the launching ceremony of "light year - Boston campus light video contest" was held at Peking University.

Li Chuang, assistant general manager of Bosideng company, said that this campus activity is not only the first breakthrough of Bosideng, but also the whole of China.

Industry's first attempt.

China clothing association said that in the economic downturn, the local clothing brand innovation and change, in order to win the market.

According to the statistics of the China National Business Information Center, in the first half of 2012, the volume of retail sales of major retail enterprises in the country grew less than that of last year, a slight decrease of 0.05% over the same period last year.

However, compared with the 2.6% decline in the first quarter, retail sales in the first half of this year remained flat compared with the same period last year, indicating that the two quarter was driven by many factors such as holiday promotions and so on.

In major shopping malls

District, whether it is first-line brand, or domestic two or three line brand, are on sale.

A salesperson from a shopping mall said that this year's discount is not only much lower than in previous years, but also the discount time is ahead of schedule.

The chief executive of China Clothing Association introduced that the export orders of some garment enterprises declined sharply this year, and a large number of hoarding goods were forced to be sold domestically. Besides, the economic downturn and relatively weak consumption caused a lot of backlog of stock. "Local clothing brands require new changes to win the market."

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It's much better, because our main winter clothing, fourth quarter is our main selling time.

Li Chuang, assistant general manager of Bosideng, introduces sales in the first three quarters of the year, accounting for about 1/3 of the whole year.

Li Chuang said that Bosideng hopes to establish good communication relationship with the young people who will soon become social leaders and get their favor through activities.

"In addition to breakthroughs and innovations in marketing practices, Bosideng will extend its product line to win more.

Competitiveness. "

Li Chuang said, on the one hand, Bosideng will vigorously promote the product "four seasons", on the other hand, will enter the children's clothing market.

It is reported that brands such as 31st, Lining, Anta, PEAK and so on have also extended their product lines, and strengthened the construction of e-commerce channels, so as to meet the current consumption demand and deal with the crisis of high inventory.