"World Intellectual Property Day" Is Coming, Trademark Strategy Promotes Transformation And Upgrading

"World Intellectual Property Day" is coming. On the 24 th, the Jiangsu Provincial Bureau of industry and Commerce informed the society about the development and protection of trademarks in our province: as at the end of last year, the whole province has been effective at home. Registered trademark 516 thousand and 300 pieces; 244 newly registered trademarks of Madrid in the province, with a total number of effective registration amounting to 1664; among them, the total number of trademarks protected by well-known trademarks has reached 577 in the whole province, ranking only second after Guangdong province. However, from last year's attack on intellectual property rights and the manufacture and sale of fake and shoddy goods, trademark infringement cases are still in a high trend.

Trademark registration is the most effective way to protect intellectual property rights. Statistics show that Jiangsu's economic transformation and upgrading process, trademark creation into active period, trademark intellectual property development and protection has achieved remarkable results. Last year, the province applied for 122817 trademark registration and 79943 new registered trademarks. The largest number of registrations in the year are twenty-fifth categories. clothing ), with 7526 registrations, and the registration volume increased by 35% over the previous year. At the same time, the sixth category (metals and their alloys), the eleventh category (electrical appliances) fell out of the top ten, while the forty-third category (catering, accommodation) and forty-second categories (technology services) were among the top 10 for the first time. These indicate that the traditional industries in our province still maintain their advantages and the sense of innovation is obviously stronger. From the perspective of trademark area distribution, last year, the top 3 cities of trademark application and registration were Nanjing, Suzhou and Wuxi, indicating that South of Jiangsu has an absolute advantage in trademark application and registration. Last year, 56 new geographical indications trademarks were added to the province. As of the end of last year, the total number of registered trademarks of geographical indications in the Province amounted to 172.

"Well-known trademark" is the recognition and affirmation of the competitive power of high quality enterprises and high quality products, and strong legal protection for them can build a solid brand foundation for enterprises and further boost the transformation, upgrading and rapid development of the real economy. Last year, a total of 70 trademarks were identified by the State Administration for Industry and commerce as well-known trademarks. By the end of last year, the total number of trademarks protected by well-known trademarks reached 577 in the province. From the perspective of regional distribution, trademark has been newly identified in 13 provinces, including 45 in South of Jiangsu, 14 in Central Jiangsu and 11 in Northern Jiangsu Province. From the perspective of industry distribution, 44 new industries, 17 new industries and 9 service sectors have been added to new well-known trademarks.

Trademark protection is to implement trademark strategy, help brand innovation, and promote. brand The important guarantee for building a strong province. From the investigation and handling situation, last year, the industrial and commercial system of our province strengthened the protection of the exclusive right to trademark, and investigated 4532 cases of infringement and counterfeit and shoddy goods, the value of which was more than 120 million yuan, transferred to 11 judicial organs, and smashed 140 counterfeiting and selling dens. Among them, the number of cases of trademark infringement, the value of the case and the amount of penalty account for 1/2 of the total. Last year, apart from a slight decrease in the number of trademark violation cases compared with the same period last year, the value of the case, the amount of penalty and the trademark infringement were slightly higher than the previous year. Last year, the province investigated and dealt with 2755 trademark violations cases, 3.4% lower than the same period last year, mainly 2617 cases of trademark infringement and counterfeiting cases, accounting for 95% of the total number of cases. Trademark infringement cases have always been dominated by sales of goods infringing on exclusive rights of registered trademarks. Last year, 1761 cases were investigated and dealt with, accounting for 38 million 685 thousand yuan, accounting for 63.9% and 34.6% of the total number of trademark cases respectively.

Trademark infringement and counterfeiting in Jiangsu have four characteristics: selling infringing goods through e-commerce trading platform is particularly prominent in the infringement of network trademarks; trademark infringement acts appear on the public platform of new social media; the registration of others' registered trademarks and enterprise names as commodity names or commodity decoration has become a common way of "brand name"; violation of contractual agreement constitutes trademark infringement, and has become the main reason for trademark infringement of licensed processing enterprises.