US Bond Reform Results In Net Profit Growth Of 132.31% In The First Three Quarters.
A few days ago, the three quarterly bulletin was released in 2018. According to the announcement, in 2018 1-9, the United States achieved 5 billion 547 million operating income, an increase of 24.86% compared with the same period last year, with a net profit of 40 million 139 thousand and 500 yuan, an increase of 132.31% over the same period last year.
The report shows that the continuous improvement of the performance of Smith Barney clothing is mainly due to the brand upgrading, channel upgrading strategy and the upgrading of product and retail upgrading in recent years.
During the reporting period, the sales revenue of Smith Barney's clothing sales increased steadily compared with the same period last year, and the competitiveness of brands and products improved.
As a matter of fact, since March this year, it announced the launch of the "100 City thousand stores" program. MP increased the intensity of its development from three to five cities, phased out inefficient stores, and opened up new stores to drive sales growth.
In September 2018,
Metersbonwe
In Shenyang, landing 7000 square meters full style flagship store, providing multi-element fashion, high quality cost-effective products for young families, creating a pleasant and leisure interactive fashion space, which is favored by consumers.
In addition, Metersbonwe has opened thousands of large stores in Yinchuan, Guiyang, Xi'an, Chongqing, Xuzhou and many other gold trading circles, creating fashionable landmarks, and new and high quality stores to bring more fashionable dress experience to more consumers.
Through continuous promotion of channel upgrading, we should focus on the core competitiveness of the brand, focus on the competitiveness of the best profit model, and expand the replicable standardization around retail, so as to achieve consistency.
Data show that in the first half of 2018, the new store opened with a business area of about 120 thousand square meters, and the structure of shop outlets was further optimized.
In business mode, the United States and costumes optimize the traditional mode of franchisee, adhere to the core market benchmarking shops as the axis, the "store business, business to attract business, to attract foreign investment" as the core of the market development strategy, to achieve the company's investment, social investment, join the distribution of coordinated development, through a diversified investment mode to enhance the profitability of the store's ability to continue.
While optimizing the channel, the American Apparel workers are polishing their products and constantly improving the multi brand matrix, laying the foundation for the continuous improvement of the company's performance.
In recent years, in order to cater to the diversified needs of consumers, the main brand of Metersbonwe has changed from a single leisure style to five styles: NEWear (leisure wind), HYSTYL (trend fan), N vachic (urban light business), MTEE (street fun), ASELF (SEN), with the new image and product displayed in the face of the new generation of young consumers, which greatly guaranteed the dress to meet the needs of multiple, personality and youth.
Its high-end clothing brand ME&CITY has accumulated a lot of brilliantly.
Its design team keeps improving on the product line, and at the same time, it creates a channel startup mode to strengthen the strength of direct shop models, attracting many franchisees successfully.
In the recent fashion week of Shanghai in 2018, ME&CITY took the lead in the 2019 spring and summer new products.
On the occasion of brand establishment 10th anniversary, ME&CITY "
Me, Made In China
"Slogan", made a sound of Chinese quality.
Its smooth and tailored tailoring and the use of high-end fabrics provide simple and elegant clothing for the new urban middle class, and let more consumers know the maturity and pformation of the brand.
Children's clothing brand Moomoo and ME&CITY KIDS simultaneously exert force, awaken CH'IN Qi again.
The continuous improvement of brand matrix is
Smith Barney
To create a multi style, one-stop family shopping experience shop, we have laid a solid foundation for achieving a comprehensive coverage of the wider consumer market.
Smith Barney
In the future, we will unswervingly revolve around the path of brand upgrading, product upgrading, channel upgrading, and retail upgrading. We will leverage social resources to create a mechanism of reciprocity, sharing and win-win. We will further strengthen our cooperation with multiple business partners to further enhance the competitiveness of our brand and products. At the same time, we will continue to strengthen organizational capacity building, enhance management efficiency, and maintain the simultaneous improvement of business scale and efficiency, laying a solid foundation for further efforts.
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